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Flexguard Pro Ankle Brace

Fail

Demand is soft, at -30.1% this quarter, so Flexguard Pro Ankle Brace is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$51K/yr101K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
28%top-5 click share · 15 brands · 37 sellers

Flapen Score

Flexguard Pro Ankle Brace against its category

The dotted line is the Health & Household average. Past it, Flexguard Pro Ankle Brace is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flexguard Pro Ankle Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Flexguard Pro Ankle Brace 101K times last year and spent an estimated $51K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
3.2%
Market size, estimated
$51Ka year
Top search term
flexguard pro ankle brace34K searches a year

02 · Price

A sale here is worth $15.67.

Listings sell for $15.67 on average, from $9.41 to $21.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.67 that is $0 to $2K a year per listing.

Average price
$15.67inside the $15 to $100 sweet spot
Price range
$9.41–$21.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #231 within Braces, Splints & Supports. It carries 4,088 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#231in Braces, Splints & Supports
Average rating
3.71 starsAmazon United States average 4.42 stars
Average reviews
4,088per listing
Listings tracked
50

04 · Newcomers

9 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
41
Successful launches
9Amazon's first-year sales bar
Average brand age
51 months

Products

Top Flexguard Pro Ankle Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

15

Sellers

37

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

28%

Top 20: 70%

Open market

19%

  • Brand 146%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Flexguard Pro Ankle Brace search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Flexguard Pro Ankle Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flexguard pro ankle brace34K/yr
  • flex guard ankle brace11K/yr
  • orethis motion ankle brace8K/yr
  • flexguard ankle brace11K/yr
  • flexguard ankle support5K/yr
  • evosteps ankle brace4K/yr
  • anklex3K/yr
  • flexguard hq ankle brace3K/yr
  • flex guard ankle support3K/yr
  • softball ankle support4K/yr

Reviews and returns

What reviews say buyers love and hate about Flexguard Pro Ankle Brace

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Too big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flexguard Pro Ankle Brace questions

Answered from the same tracked data.