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Flex Cups Menstrual

Fail

The top 5 brands take 100% of clicks, so Flex Cups Menstrual is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$74K/yr32K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
91%top-5 click share · 3 brands · 44 sellers

Flapen Score

Flex Cups Menstrual against its category

The dotted line is the Health & Household average. Past it, Flex Cups Menstrual is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flex Cups Menstrual market on Amazon at a glance

Shoppers on Amazon United States searched for Flex Cups Menstrual 32K times last year and spent an estimated $74K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
10.1%
Market size, estimated
$74Ka year
Peak month
July1.7× the quietest month
Top search term
flex cups menstrual21K searches a year

02 · Price

A sale here is worth $22.90.

Listings sell for $22.90 on average, from $13.43 to $34.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $22.90 that is $6K to $11K a year per listing.

Average price
$22.90inside the $15 to $100 sweet spot
Price range
$13.43–$34.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Feminine Care. It carries 9,801 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Feminine Care
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
9,801per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Flex Cups Menstrual products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%

Demand

Flex Cups Menstrual search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Flex Cups Menstrual search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flex cups menstrual21K/yr
  • flex period cup8K/yr
  • flex cups3K/yr
  • flex menstrual cups534/yr

Reviews and returns

What reviews say buyers love and hate about Flex Cups Menstrual

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Leak-Proof”
0.8%of orders come back
“They leak”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flex Cups Menstrual questions

Answered from the same tracked data.