Is flekosteel profitable to sell on Amazon United States?

The niche generates $40K/yr across 8 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).

How competitive is the flekosteel niche?

4 brands and 3 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in flekosteel?

Top complaints mined from reviews: Functionality-Overall, Size-Overall. The return rate is 0.7%.

When does demand for flekosteel peak?

Demand peaks in Sep–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the flekosteel niche?

Listings span $16.11–$116.86; the average listing price is $49.28 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.

flekosteel

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$49.28

avg listing price — sweet spot $15–$100

Review moat

Great225

avg incumbent reviews — the moat a new listing must climb

Price range

Great$16.11–$116.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 13K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, flekosteel is a $40K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

flekosteel market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $62K–$74K; units × avg price
Conversion rate: 6.1%
Avg BSR: #5,172
Page quality: 0%
Prime: 88%
Sponsored: 38%
Out of stock: 17.7%
Avg brand age: 57 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

89%

Top 20: 89%

Top-5 click share

76%

Top 20: 100%

Open market

RIXET62%
--11%
Flekosteel11%
Hendel8%
FLEXMOTION8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.8% search growth over the last 90 days.

Peak months: Sep, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top flekosteel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 Tubes HENDEL GARDEN Flekosteel Warming Body Balm 5.1 fl oz/150 ml

RIXET$35.864.6★85 rev

10 Tubes Hendel Garden Flekosteel Cream 50 Ml 10 Total 500 Ml (17 FL Oz) Warming Cream Flekosteel Warming Body Balm

RIXET$97.275.0★3 rev

Hendel Garden Flekosteel Warming Body Balm - Body Care Cream - 1.7 fl oz/50 ml

RIXET$16.114.4★18 rev

FLEKOSTEEL Body Warming Balm Relief from HIGH Muscle and Joint Load DISCOMFORT. Original Guaranteed from Russia with Hologram. (3 X 50 ML)

--$41.584.3★38 rev

Flekosteel 3 Tubes Hendel`s Garden Warming Body Balm 150 ml 5.1 fl oz

Flekosteel$37.324.6★280 rev

Newest

by launch date

10 Tubes Hendel Garden Flekosteel Cream 50 Ml 10 Total 500 Ml (17 FL Oz) Warming Cream Flekosteel Warming Body Balm

RIXET$97.273 rev

1y ago

3 Tubes HENDEL GARDEN Flekosteel Warming Body Balm 5.1 fl oz/150 ml

RIXET$35.8685 rev

3y ago

Hendel Garden Flekosteel Warming Body Balm - Body Care Cream - 1.7 fl oz/50 ml

RIXET$16.1118 rev

3y ago

2 Tubes HENDEL Garden Flekosteel Warming Body Balm - 3.4 oz/ 100 ml

RIXET$30.180 rev

5y ago

Flekosteel 3 Tubes Hendel`s Garden Warming Body Balm 150 ml 5.1 fl oz

Flekosteel$37.32280 rev

7y ago

What buyers say about flekosteel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Great quality and effective product”

Value For Money13%

“Good value as well”

Advertised Vs Actual Product13%

“Product as described”

Comfort-Overall13%

“A very good relaxing balm”

Adhesion/Stickiness8%

“it doesnt leave the skin sticky”

Ease Of Application8%

“Easy to apply”

What buyers complain about

Functionality-Overall50%

“Did not work”

Size-Overall25%

“the small bottles contain more air than product”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is flekosteel profitable to sell on Amazon United States?: The niche generates $40K/yr across 8 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
How competitive is the flekosteel niche?: 4 brands and 3 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in flekosteel?: Top complaints mined from reviews: Functionality-Overall, Size-Overall. The return rate is 0.7%.
When does demand for flekosteel peak?: Demand peaks in Sep–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the flekosteel niche?: Listings span $16.11–$116.86; the average listing price is $49.28 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.