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Flaxseed Oil Softgels

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -15.9% this quarter, so Flaxseed Oil Softgels is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$1.2M/yr342K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
64%top-5 click share · 12 brands · 75 sellers

Flapen Score

Flaxseed Oil Softgels against its category

The dotted line is the Health & Household average. Past it, Flaxseed Oil Softgels is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flaxseed Oil Softgels market on Amazon at a glance

Shoppers on Amazon United States searched for Flaxseed Oil Softgels 342K times last year and spent an estimated $1.2M. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
18.9%
Market size, estimated
$1.2Ma year
Peak month
January1.4× the quietest month
Top search term
flaxseed oil capsules182K searches a year

02 · Price

A sale here is worth $18.59.

Listings sell for $18.59 on average, from $9.20 to $39.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $18.59 that is $93K to $112K a year per listing.

Average price
$18.59inside the $15 to $100 sweet spot
Price range
$9.20–$39.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$93K–$112K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Essential Fatty Acids. It carries 4,060 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#305in Essential Fatty Acids
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,060per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
101 months

Products

Top Flaxseed Oil Softgels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$120K$240K$360K$479K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

75

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

12%

  • Nature Made45%
  • NatureWise25%
  • Nature's Bounty7%
  • Nutricost4%
  • Micro Ingredients4%
  • NOW Foods3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Flaxseed Oil Softgels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Flaxseed Oil Softgels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flaxseed oil capsules182K/yr
  • flaxseed oil 1000mg softgels37K/yr
  • flax seed oil softgels33K/yr
  • flaxseed oil 1400 mg softgels16K/yr
  • nature made flaxseed oil 1400 mg8K/yr
  • flaxseed capsules6K/yr
  • flax seed oil omega 34K/yr
  • flax oil capsules6K/yr
  • flax seed capsules5K/yr
  • flax seed oil capsules4K/yr

Reviews and returns

What reviews say buyers love and hate about Flaxseed Oil Softgels

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“These capsules are HUGE”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flaxseed Oil Softgels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data