Is flavored floss profitable to sell on Amazon United States?

The niche generates $92K/yr across 9 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (34/100).

How competitive is the flavored floss niche?

4 brands and 34 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in flavored floss?

Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.2%.

What does it cost to enter the flavored floss niche?

Listings span $1.14–$18.46; the average listing price is $7.61 (sweet spot $15–$100). The average incumbent carries 6,437 reviews — the moat a new listing must climb.

flavored floss

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,437

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$92K

$92K/yr · 63K searches

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.61

avg listing price — sweet spot $15–$100

Price range

Bad$1.14–$18.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, flavored floss is a $92K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

flavored floss market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $95K–$114K; units × avg price
Conversion rate: 19.1%
Avg BSR: #137
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Reach83%
GuruNanda12%
Johnson & Johnson3%
Cocolab2%

Top flavored floss search terms

cinnamon floss14K/yr -12.4%16.2% conv.
cinnamon dental floss10K/yr +4.6%15.3% conv.
reach cinnamon dental floss9K/yr -5.0%17.2% conv.
flavored floss9K/yr -7.3%1.5% conv.
reach dental floss cinnamon4K/yr +7.5%19.2% conv.
dental floss cinnamon3K/yr -5.3%19.5% conv.
reach cinnamon waxed dental floss3K/yr +1.9%24.8% conv.
flavored dental floss3K/yr -6.5%1.3% conv.
cinnamon dental floss waxed3K/yr +2.4%18.8% conv.
reach cleanburst cinnamon waxed floss3K/yr -8.8%26.0% conv.

All search terms

Top flavored floss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REACH Waxed Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 6 Pack 55 yd

Reach$13.374.7★6,903 rev

REACH Waxed Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 1 Pack 55 yd

Reach$2.614.7★6,903 rev

Reach Waxed Dental Floss Cleanburst Cinnamon 55 Yards (Pack of 4)

Reach$9.684.7★2,027 rev

GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards

GuruNanda$1.144.5★3,176 rev

REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)

Reach$18.464.4★911 rev

Newest

by launch date

REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)

Reach$18.46911 rev

1y ago

GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards

GuruNanda$1.143,176 rev

2y ago

REACH POP Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Vegan Wax Cruelty Free Eco Friendly Packaging Oral Care PFAS Free for Adults & Kids 1 Pack 54.6 yd

Reach$6.08430 rev

3y ago

Cocofloss Expanding Woven Dental Floss by Cocolab Waxed Tooth Floss for Daily Oral Care Coconut Oil Infused Vegan for Adults and Kids Strawberry Scent 1 Pack

Cocolab$9.9821,122 rev

5y ago

REACH Waxed Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 6 Pack 55 yd

Reach$13.376,903 rev

10y ago

What buyers say about flavored floss

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Great value”

Quality-Overall13%

“Good quality”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Cleaning7%

“cleans as I need”

Cleansing6%

“Clean teeth”

Stretchability/Expandability/Elasticity5%

“Soft and expands well”

Efficiency5%

“It works well”

Ease Of Use4%

“Easy to use”

Thickness4%

“the floss is a good thickness for me personally”

Durability4%

“Durable”

What buyers complain about

Thickness17%

“Too thick for my teeth”

Quality-Overall14%

“Poor Quality”

Value For Money13%

“Too expensive”

Durability8%

“Falls apart”

Ease Of Use6%

“it was hard to remove”

Stretchability/Expandability/Elasticity5%

“didnt expand the way this one does”

Smell5%

“The scent is quite faint”

Functionality-Overall2%

“Doesnt work as expected”

Size-Overall2%

“Does not fit between tight teeth”

Advertised Vs Actual Product2%

“I would call that false advertising”

Top return reasons

Advertised Vs Actual Product25%

Thickness11%

Value For Money7%

Functionality-Overall7%

Quality-Overall6%

Thin5%

Size-Overall5%

Ease Of Use5%

Defective Material/Parts4%

Stretchability/Expandability/Elasticity4%

Common questions

Is flavored floss profitable to sell on Amazon United States?: The niche generates $92K/yr across 9 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (34/100).
How competitive is the flavored floss niche?: 4 brands and 34 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in flavored floss?: Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.2%.
What does it cost to enter the flavored floss niche?: Listings span $1.14–$18.46; the average listing price is $7.61 (sweet spot $15–$100). The average incumbent carries 6,437 reviews — the moat a new listing must climb.