flavored collagen powder
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.05avg listing price — sweet spot $15–$100
Price range
Incredible$17.65–$43.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$601K$601K/yr · 309K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,947.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, flavored collagen powder is a $601K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Jul–Sep–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
flavored collagen powder market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- $726K–$872K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
567
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- Vital Proteins70%
- BulkSupplements8%
- Micro Ingredients5%
- Nutricost4%
- DRFOSTER4%
- Ancient Nutrition3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -11.2% search growth over the last 90 days.Peak months: Jan, Jul, Sep, Dec · busiest ÷ quietest = 2.8×
Top flavored collagen powder search terms
- chocolate collagen powder65K/yr
- flavored collagen powder27K/yr
- chocolate collagen31K/yr
- chocolate collagen peptides24K/yr
- collagen peptide chocolate10K/yr
- flavored collagen10K/yr
- bulk supplements collagen peptides6K/yr
- vital proteins chocolate15K/yr
- collagen chocolate12K/yr
- vital proteins collagen peptides chocolate10K/yr
Top flavored collagen powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Proteins Collagen Peptides Powder - Chocolate Powder for Hair Nail Skin Bone & Joint Health 13.5oz
Vital Proteins$20.124.4★12,608 rev
Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister
Vital Proteins$27.204.4★12,608 rev
Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Chocolate Flavor Powder 24.7oz
Vital Proteins$42.514.4★750 rev
BulkSupplements.com Collagen Peptides Powder - Bovine Collagen Powder Powdered Collagen Supplement - Hydrolyzed & Gluten Free 11g per Serving 500g (1.1 lbs) (Pack of 1)
BulkSupplements$22.604.3★2,996 rev
Micro Ingredients Multi Collagen Peptides Powder 2lb | Type I II III V X + Biotin Vitamin C & Hyaluronic Acid | Chocolate Flavor | Supports Hair Skin & Joint Health | Keto Non-GMO
Micro Ingredients$43.954.6★311 rev
Newest
by launch date
NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings
NATURE TARGET$18.2766 rev
DRFOSTER Chocolate Collagen Peptides Powder for Women & Men Multi Type I II III V X Collagen with multivitamins & Minerals for Skin Hair & Nails & Joints Non-GMO 35 Servings
DRFOSTER$17.65115 rev
Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister
Vital Proteins$27.2012,608 rev
Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Chocolate Flavor Powder 24.7oz
Vital Proteins$42.51750 rev
Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Strawberry Lemon Flavor Powder 10.5oz
Vital Proteins$28.75846 rev
Trending
90-day click momentumNATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings
NATURE TARGET$18.274.1★
DRFOSTER Chocolate Collagen Peptides Powder for Women & Men Multi Type I II III V X Collagen with multivitamins & Minerals for Skin Hair & Nails & Joints Non-GMO 35 Servings
DRFOSTER$17.654.3★
BulkSupplements.com Collagen Peptides Powder - Bovine Collagen Powder Powdered Collagen Supplement - Hydrolyzed & Gluten Free 11g per Serving 500g (1.1 lbs) (Pack of 1)
BulkSupplements$22.604.3★
Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister
Vital Proteins$27.204.4★
Micro Ingredients Multi Collagen Peptides Powder 2lb | Type I II III V X + Biotin Vitamin C & Hyaluronic Acid | Chocolate Flavor | Supports Hair Skin & Joint Health | Keto Non-GMO
Micro Ingredients$43.954.6★
What buyers say about flavored collagen powder
What buyers praise and complain about, mined from review topics.What buyers love
“It's so tasty”
“Amazing flavor”
“High quality, great customer service”
“Easy intake of protein”
“It mixes well”
“Worth the money”
“Good quality collagen supplement”
“Mix well”
“The relief in my knee pain”
“Helps your skin”
What buyers complain about
“Doesnt taste very good”
“Didnt dissolve”
“too expensive”
“I do not taste any chocolate flavor”
“Extremely difficult to open”
“Not very chocolaty”
“lacks substance”
“It was tough to mix”
“Totally unexpected from Vital Proteins”
“The texture is disturbing”
Top return reasons
Common questions
- Is flavored collagen powder profitable to sell on Amazon United States?
- The niche generates $601K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the flavored collagen powder niche?
- 8 brands and 567 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in flavored collagen powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Value For Money. The return rate is 0.0%.
- When does demand for flavored collagen powder peak?
- Demand peaks in Jan–Jul–Sep–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the flavored collagen powder niche?
- Listings span $17.65–$43.95; the average listing price is $29.05 (sweet spot $15–$100). The average incumbent carries 3,948 reviews — the moat a new listing must climb.