Flaus Electric Flosser

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

6.6%

Market size, estimated

$5.2Ma year

Peak month

February2.8× the quietest month

Top search term

electric flosser280K searches a year

Listings sell for $70.87 on average, from $2.52 to $110.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At $70.87 that is $886K to $1.1M a year per listing.

Average price

$70.87inside the $15 to $100 sweet spot

Price range

$2.52–$110.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

12,500–15,000

Revenue per listing a year

$886K–$1.1M

Returns

1.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Dental Floss & Picks. It carries 8,055 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#94in Dental Floss & Picks

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

8,055per listing

Listings tracked

9

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months