flaus electric flosser
Worth a lookShows a $5.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$5.2M$5.2M/yr · 1.1M searches
Avg price
Great$70.87avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$2.52–$110.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad8,055.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flaus electric flosser is a $5.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
flaus electric flosser market data
- Units sold / yr
- 80K–100K
- avg 12,500–15,000/product
- Revenue / yr
- $5.7M–$7.1M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Flaus68%
- Reach21%
- COSLUS5%
- SLATE4%
- CNAPES3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Feb, Mar, Jun · busiest ÷ quietest = 2.8×
Top flaus electric flosser search terms
- electric flosser280K/yr
- flaus electric flosser255K/yr
- flaus134K/yr
- electric flosser for teeth116K/yr
- reach flosser81K/yr
- listerine flosser25K/yr
- electric flossers for adults30K/yr
- electric floss20K/yr
- goflaus electric flosser19K/yr
- go flaus electric flosser20K/yr
Top flaus electric flosser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FLAUS Electric Flosser (Gentle Glide) - Shark Tank + Oprahs List - Water Floss Alternative - Dental Plaque Remover for Adults - Easy Vibration Power Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$110.594.4★1,830 rev
REACH Ultraclean Access Flosser Starter Kit Unflavored Plaque Remover for Teeth for Hard to Reach Areas Oral Care PFAS Free 1 Replaceable Flosser & 8 Refill Heads 1 Pack
Reach$2.524.7★7,307 rev
FLAUS Electric Flosser (Gentle Glide) - Shark Tank + Oprahs List - Water Floss Alternative - Dental Plaque Remover for Adults - Easy Vibration Power Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$109.634.4★1,830 rev
Reach Ultraclean Access Flosser Bundle Mint Plaque Remover for Teeth for Hard to Reach Areas Oral Care PFAS-Free 1 Flosser Starter Kit + 3 Packs Refill Heads
Reach$22.594.7★7,307 rev
FLAUS Electric Flosser (Extra Strength Woven) - Shark Tank + Oprahs List - Water Floss Alternative - Plaque Remover for Adult- Easy Vibration Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$110.784.2★154 rev
Newest
by launch dateFLAUS Electric Flosser (Gentle Glide) - Shark Tank + Oprahs List - Water Floss Alternative - Dental Plaque Remover for Adults - Easy Vibration Power Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$109.631,830 rev
FLAUS Electric Flosser (Gentle Glide) - Shark Tank + Oprahs List - Water Floss Alternative - Dental Plaque Remover for Adults - Easy Vibration Power Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$109.311,830 rev
Slate Origin Electric Flosser | Dentist-Invented 3-in-1 Battery-Powered Flosser with Reusable Floss Heads Gum Brushes & Tongue Scraper 12 000 Sonic Vibrations PFAS/PTFE-Free (White Slate Origin)
SLATE$76.20676 rev
FLAUS Electric Flosser (Extra Strength Woven) - Shark Tank + Oprahs List - Water Floss Alternative - Plaque Remover for Adult- Easy Vibration Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$110.78154 rev
Electric Flosser (Upgraded Dual-Line) - 5 Modes 5X Cleaning 54 Reusable Heads 60-Day Battery Portable Easy Glide Flossing for Gentle Gum Care More Effective Than String Water Flosser
CNAPES$66.0644 rev
Trending
90-day click momentumElectric Flosser (Upgraded Dual-Line) - 5 Modes 5X Cleaning 54 Reusable Heads 60-Day Battery Portable Easy Glide Flossing for Gentle Gum Care More Effective Than String Water Flosser
CNAPES$66.064.1★
FLAUS Electric Flosser (Gentle Glide) - Shark Tank + Oprahs List - Water Floss Alternative - Dental Plaque Remover for Adults - Easy Vibration Power Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$109.634.4★
FLAUS Electric Flosser (Gentle Glide) - Shark Tank + Oprahs List - Water Floss Alternative - Dental Plaque Remover for Adults - Easy Vibration Power Flossing - Safe Portable Gum + Teeth Cleaning Tool
Flaus$109.314.4★
Slate Origin Electric Flosser | Dentist-Invented 3-in-1 Battery-Powered Flosser with Reusable Floss Heads Gum Brushes & Tongue Scraper 12 000 Sonic Vibrations PFAS/PTFE-Free (White Slate Origin)
SLATE$76.204.3★
REACH Ultraclean Access Flosser Starter Kit Unflavored Plaque Remover for Teeth for Hard to Reach Areas Oral Care PFAS Free 1 Replaceable Flosser & 8 Refill Heads 1 Pack
Reach$2.524.7★
What buyers say about flaus electric flosser
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“The quality feels premium, works perfectly and arrived in excellent condition”
“Great value”
“Always had great results with this tool”
“charges quickly”
“As Advertised”
“great cleaning”
“This has helped me with my gum health tremendously”
“Battery lasts forever”
“Love the vibration”
What buyers complain about
“Broke after 6 months”
“Wont recharge”
“Not user friendly”
“Poor quality”
“Way too expensive”
“Never Worked”
“Battery is not good”
“Impossible to clean”
“Not strong”
“Leakage”
Top return reasons
Common questions
- Is flaus electric flosser profitable to sell on Amazon United States?
- The niche generates $5.2M/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the flaus electric flosser niche?
- 5 brands and 21 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flaus electric flosser?
- Top complaints mined from reviews: Durability, Charging, Ease Of Use. The return rate is 1.8%.
- When does demand for flaus electric flosser peak?
- Demand peaks in Feb–Mar–Jun; the busiest month runs 2.8× the quietest.
- What does it cost to enter the flaus electric flosser niche?
- Listings span $2.52–$110.78; the average listing price is $70.87 (sweet spot $15–$100). The average incumbent carries 8,055 reviews — the moat a new listing must climb.