Flat Mop Head
FailShoppers spend an estimated $71K a year here, so Flat Mop Head is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $71K/yr83K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 78 sellers
Flapen Score
Flat Mop Head against its category
The dotted line is the Health & Household average. Past it, Flat Mop Head is stronger. Inside it, weaker.
Market
The Flat Mop Head market on Amazon at a glance
Shoppers on Amazon United States searched for Flat Mop Head 83K times last year and spent an estimated $71K. The top 5 brands take 56% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $71Ka year
- Top search term
- microfiber mop head flat12K searches a year
02 · Price
A sale here is worth $27.74.
Listings sell for $27.74 on average, from $6.81 to $143.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.74 that is $3K to $7K a year per listing.
- Average price
- $27.74inside the $15 to $100 sweet spot
- Price range
- $6.81–$143.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Mopping. It carries 5,359 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Mopping
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,359per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Flat Mop Head products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
78
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
37%
- Brand 125%
- Brand 210%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Flat Mop Head search demand
Weekly searches over the year. Pick a range.
Search terms
Top Flat Mop Head search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microfiber mop head flat12K/yr
- flat mop head10K/yr
- towel mop6K/yr
- floor wax mop5K/yr
- starfiber mop7K/yr
- velcro mop6K/yr
- microfiber cloth mop6K/yr
- velcro mop stick4K/yr
- wax mop5K/yr
- floor wax applicator mop4K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Mop Head
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Mop Head questions
Answered from the same tracked data.









