Flat Head Mop
FailDemand is soft, at -9.4% this quarter, so Flat Head Mop is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $126K/yr78K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 71 sellers
Flapen Score
Flat Head Mop against its category
The dotted line is the Health & Household average. Past it, Flat Head Mop is stronger. Inside it, weaker.
Market
The Flat Head Mop market on Amazon at a glance
Shoppers on Amazon United States searched for Flat Head Mop 78K times last year and spent an estimated $126K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Mar. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $126Ka year
- Peak month
- February5.2× the quietest month
- Top search term
- norwex mop42K searches a year
02 · Price
A sale here is worth $57.92.
Listings sell for $57.92 on average, from $17.59 to $188.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $57.92 that is $6K to $14K a year per listing.
- Average price
- $57.92inside the $15 to $100 sweet spot
- Price range
- $17.59–$188.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #189 within Mopping. It carries 3,734 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #189in Mopping
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,734per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Flat Head Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
71
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
18%
- Brand 153%
- Brand 29%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Flat Head Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 5.2×
Search terms
Top Flat Head Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- norwex mop42K/yr
- norwex mop system10K/yr
- commercial microfiber mop7K/yr
- wide mop6K/yr
- large microfiber mop4K/yr
- heavy duty microfiber mop4K/yr
- large flat mop4K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Head Mop
We read the reviews and the return reasons for every product selling here.
“Broke Quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Head Mop questions
Answered from the same tracked data.









