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Flat Dental Floss

Fail

The top 5 brands take 100% of clicks, so Flat Dental Floss is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$161K/yr58K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
93%top-5 click share · 2 brands · 67 sellers

Flapen Score

Flat Dental Floss against its category

The dotted line is the Health & Household average. Past it, Flat Dental Floss is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Dental Floss market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Dental Floss 58K times last year and spent an estimated $161K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
16.2%
Market size, estimated
$161Ka year
Top search term
oral b comfort plus floss11K searches a year

02 · Price

A sale here is worth $17.20.

Listings sell for $17.20 on average, from $8.65 to $31.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $17.20 that is $22K to $26K a year per listing.

Average price
$17.20inside the $15 to $100 sweet spot
Price range
$8.65–$31.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$22K–$26K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #155 within Dental Floss & Picks. It carries 7,651 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
57%
Out of stock, average day
8.6%
Average rank
#155in Dental Floss & Picks
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
7,651per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Flat Dental Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Flat Dental Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Flat Dental Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b comfort plus floss11K/yr
  • glide comfort plus dental floss13K/yr
  • oral b glide comfort plus floss mint7K/yr
  • flat dental floss5K/yr
  • glide all in one comfort plus floss mint6K/yr
  • glide pro health comfort plus floss5K/yr
  • wide floss3K/yr
  • oral b glide pro health comfort plus floss4K/yr
  • oral b comfort plus dental floss3K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Dental Floss

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Very cheap quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Flat Dental Floss questions

Answered from the same tracked data.