Is flannel candle profitable to sell on Amazon United States?

The niche generates $10K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Skip it (33/100).

How competitive is the flannel candle niche?

5 brands and 65 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

When does demand for flannel candle peak?

Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the flannel candle niche?

Listings span $9.53–$76.61; the average listing price is $36.64 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.

flannel candle

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.64

avg listing price — sweet spot $15–$100

Price range

Great$9.53–$76.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great342.88

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.9%

90-day search growth — must beat 0% to launch

Market size

Bad$10K

$10K/yr · 20K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, flannel candle is a $10K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

flannel candle market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,080
Page quality: 0%
Prime: 25%
Sponsored: 13%
Out of stock: 3.9%
Avg brand age: 61 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Bath & Body Works83%
Generic8%
Rinse Bath & Body3%
CANDLE-LITE3%
Pousutong3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top flannel candle search terms

flannel bath and body works6K/yr -11.3%1.2% conv.
bath and body works flannel4K/yr -45.1%2.8% conv.
classic flannel bath and body works4K/yr -22.3%1.7% conv.
flannel candle4K/yr -41.3%5.7% conv.
flannel candle bath and body works3K/yr -58.3%4.9% conv.

All search terms

Top flannel candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath and Body Works 3-Wick Scented Candle in Flannel 14.5 Ounces

Bath & Body Works$23.584.3★171 rev

Bath and Body Works Flannel Concentrated Room Spray 2 Pack - 1.5 oz / 42.5 g grey

Bath & Body Works$18.074.7★189 rev

Bath & Body Works Classic Flannel for Men deodorizing Body Spray 3.7 Ounce (Classic Flannel)

Bath & Body Works$31.464.6★3,251 rev

Bath & Body Works Scentportable Fragrance Refill Disc Flannel

Bath & Body Works$9.534.3★29 rev

Bath & Body Works Classic Flannel Cologne Spray 3.4 fl. oz./100 mL

Bath & Body Works$62.955.0★13 rev

Newest

by launch date

Flannel 3-Wick Scented Candle 14.5 oz (411 g)

Generic$20.542 rev

9mo ago

2 CLASSIC FLANNEL MENS COLLECTION BODY SPRAY MIST deodorant 3.7 OZ

Generic$52.493 rev

1y ago

Candle-lite Holiday Scented Candles Flurries & Flannels Fragrance 14 oz 3-Wick Jar Candle Proudly Poured in USA Christmas Home Decor Candle 45 Hours of Burn Time Holiday Gift for Men and Women

CANDLE-LITE$13.1911 rev

1y ago

Bath & Body Works Shower Gel Set of 2 Bottles Each Bottle 10oz (Classic Flannel)

Bath & Body Works$52.2011 rev

2y ago

Rinse Bath & Body Flannel Soap Bar Handmade Plant-Based Soap with Clean Woodsy Scent Shea & Cocoa Butter Sweet Almond & Coconut Oil Vegan 4.25 oz

Rinse Bath & Body$10.00150 rev

2y ago

What buyers say about flannel candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell82%

“Nice clean smell”

Advertised Vs Actual Product8%

“Exactly what I wanted”

Brightness/Shine/Glow4%

“A good candle”

Quality-Overall3%

“Great product”

Suitability Combination Skin3%

“coats the skin really good”

Top return reasons

Smell28%

Advertised Vs Actual Product22%

Defective Material/Parts17%

Leak-Proof11%

Flammable11%

Socket/Port/Plug11%

Common questions

Is flannel candle profitable to sell on Amazon United States?: The niche generates $10K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Skip it (33/100).
How competitive is the flannel candle niche?: 5 brands and 65 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
When does demand for flannel candle peak?: Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the flannel candle niche?: Listings span $9.53–$76.61; the average listing price is $36.64 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.