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Flame Diffuser

Maybe

Products sell for $26.20 on average, inside the sweet spot. But demand is soft, at -37.9% this quarter, so Flame Diffuser is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$247K/yr568K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
40%top-5 click share · 32 brands · 41 sellers

Flapen Score

Flame Diffuser against its category

The dotted line is the Health & Household average. Past it, Flame Diffuser is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flame Diffuser market on Amazon at a glance

Shoppers on Amazon United States searched for Flame Diffuser 568K times last year and spent an estimated $247K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
1.7%
Market size, estimated
$247Ka year
Peak month
November7.5× the quietest month
Top search term
flame diffuser86K searches a year

02 · Price

A sale here is worth $26.20.

Listings sell for $26.20 on average, from $9.94 to $41.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $26.20 that is $7K to $13K a year per listing.

Average price
$26.20inside the $15 to $100 sweet spot
Price range
$9.94–$41.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #462 within Aromatherapy. It carries 779 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#462in Aromatherapy
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
779per listing
Listings tracked
43

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Flame Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 rising

Sellers

41

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

40%

Top 20: 80%

Open market

38%

  • Brand 121%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Flame Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Flame Diffuser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flame diffuser86K/yr
  • fireplace diffuser119K/yr
  • fire diffuser39K/yr
  • fireplace humidifier39K/yr
  • flame oil diffuser18K/yr
  • fire humidifier22K/yr
  • flame humidifier19K/yr
  • flame diffuser for essential oils16K/yr
  • fireplace diffuser with remote10K/yr
  • diffuser fireplace14K/yr

Reviews and returns

What reviews say buyers love and hate about Flame Diffuser

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Smell”
25%of negative reviews mention “Durability”
3.4%of orders come back
“Did not last”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flame Diffuser questions

Answered from the same tracked data.