fitbit scale
Skip itA deep review moat (68,191 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$66.82avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$20.95–$191.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$56K$56K/yr · 84K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad68,190.81avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fitbit scale is a $56K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–May. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fitbit scale market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $167K–$200K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 81%
- Out of stock
- 9.9%
- Avg brand age
- 56 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
23
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Etekcity39%
- GE19%
- Fitbit14%
- WYZE SCALE14%
- RENPHO7%
- Withings6%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +11.4% search growth over the last 90 days.Peak months: Jan, May · busiest ÷ quietest = 1.5×
Top fitbit scale search terms
- fitbit scale36K/yr
- fitbit aria 2 wi-fi smart scale6K/yr
- fitbit aria air smart scale6K/yr
- aria scale7K/yr
- fitbit aria scale9K/yr
- fitbit aria4K/yr
- fitbit scale wifi smart scale7K/yr
- aria air scale2K/yr
- fitbit smart scale3K/yr
- fitbit aria 22K/yr
Top fitbit scale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass
Etekcity$20.954.7★140,092 rev
Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)
WYZE SCALE$48.194.6★25,739 rev
Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black
Etekcity$72.644.7★348,509 rev
Fitbit Zip Wireless Activity Tracker Charcoal
Fitbit$123.273.8★820 rev
GE Scale for Body Weight Body Fat BMI Muscle Mass Smart Bathroom Scales with 14 Body Composition Metrics with Large Display Accurate Bluetooth Weighing Machine with Fitness App 400 lbs Black
GE$40.024.6★1,192 rev
Newest
by launch date
GE Smart Scale for Body Weight: Body Fat BMI Digital Bathroom Scale - 14 Body Composition Analyzer Health Monitor Highly Accurate Bluetooth Weighing Scale with App 400 lb 11 Inch
GE$30.78398 rev
GE Smart Scale for Body Weight: 8-Electrode Body Pod Fat Monitor with Full Body Composition Analysis Bluetooth App Sync Large Handle Display 400lb Capacity Bathroom Scale for Home & Gym Black
GE$107.501,103 rev
RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue
RENPHO$191.1210,100 rev
GE Scale for Body Weight Body Fat BMI Muscle Mass Smart Bathroom Scales with 14 Body Composition Metrics with Large Display Accurate Bluetooth Weighing Machine with Fitness App 400 lbs Black
GE$40.021,192 rev
Etekcity Upgraded Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Scale with BMI Body Fat Muscle Mass 13 Metrics with a Large Display Support Offline Mode and Apps Connection
Etekcity$37.59140,092 rev
Trending
90-day click momentumGE Smart Scale for Body Weight: 8-Electrode Body Pod Fat Monitor with Full Body Composition Analysis Bluetooth App Sync Large Handle Display 400lb Capacity Bathroom Scale for Home & Gym Black
GE$107.504.5★
Fitbit Zip Wireless Activity Tracker Charcoal
Fitbit$123.273.8★
GE Smart Scale for Body Weight: Body Fat BMI Digital Bathroom Scale - 14 Body Composition Analyzer Health Monitor Highly Accurate Bluetooth Weighing Scale with App 400 lb 11 Inch
GE$30.784.5★
Etekcity Upgraded Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Scale with BMI Body Fat Muscle Mass 13 Metrics with a Large Display Support Offline Mode and Apps Connection
Etekcity$37.594.7★
RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue
RENPHO$191.124.5★
What buyers say about fitbit scale
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Health Tool”
“Accuracy is spot on”
“Fair price”
“Ease of Use”
“Great quality and exactly as described”
“Really helping me out with my weight loss”
“As described”
“Easy Set Up”
“Easy to Connect”
“It works beautifully”
What buyers complain about
“Inaccurate and inconsistent”
“broke after a week”
“very inaccurate”
“Barely works”
“Bluetooth does not connect”
“The app is terrible”
“Battery life is terrible”
“Complete garbage”
“Not worth it”
“very difficult to read”
Top return reasons
Common questions
- Is fitbit scale profitable to sell on Amazon United States?
- The niche generates $56K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the fitbit scale niche?
- 7 brands and 23 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in fitbit scale?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 2.2%.
- When does demand for fitbit scale peak?
- Demand peaks in Jan–May; the busiest month runs 1.5× the quietest.
- What does it cost to enter the fitbit scale niche?
- Listings span $20.95–$191.12; the average listing price is $66.82 (sweet spot $15–$100). The average incumbent carries 68,191 reviews — the moat a new listing must climb.