Fitbit Scale

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

1.0%

Market size, estimated

$56Ka year

Peak month

January1.5× the quietest month

Top search term

fitbit scale36K searches a year

Listings sell for $66.82 on average, from $20.95 to $191.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $66.82 that is $17K to $33K a year per listing.

Average price

$66.82inside the $15 to $100 sweet spot

Price range

$20.95–$191.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$17K–$33K

Returns

2.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #67 within Health Monitors. It carries 68,191 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

88%

Out of stock, average day

9.9%

Average rank

#67in Health Monitors

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

68,191per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months