fisher & paykel
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$37.06avg listing price — sweet spot $15–$100
Price range
Great$13.57–$120.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,128.6avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$220K$220K/yr · 121K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fisher & paykel is a $220K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
fisher & paykel market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $371K–$463K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #523
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 27%
- Out of stock
- 0.7%
- Avg brand age
- 40 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
42
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Fisher & Paykel68%
- Fisher & Paykel Healthcare7%
- RespiCare7%
- Generic5%
- 3B Medical5%
- Iduola3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top fisher & paykel search terms
- fisher and paykel cpap mask26K/yr
- vitera full face mask medium12K/yr
- fisher paykel cpap mask9K/yr
- fisher & paykel healthcare10K/yr
- vitera full face mask large7K/yr
- f&p vitera7K/yr
- f&p vitera full face cpap mask medium7K/yr
- fisher & paykel5K/yr
- f&p vitera full face cpap mask large6K/yr
- fisher & paykel cpap masks5K/yr
Top fisher & paykel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evora Full Headgear
Fisher & Paykel$21.474.7★428 rev
Vitera Full Face Mask Headgear Medium/Large
Fisher & Paykel$19.234.7★1,267 rev
Vitera Mask Seal (Medium)
Fisher & Paykel$17.444.6★1,581 rev
F&P_Simplus RollFit Full_Face SealCushion_Replacement (Large)
RespiCare$24.744.6★581 rev
Vitera Mask Seal (Large)
Fisher & Paykel$15.224.6★1,581 rev
Newest
by launch date
Full Face CPAP MASK Includes Headgear Cushion Frame and Elbow/Swivel M
XVTVTELU$59.6167 rev
Resupply Bundle Vitera FullFace F & P (3 Month Supply) (Medium)
Generic$120.4417 rev
MAXMEDI 2 Packs Replacement Cushions for AirFit F20 Masks (M) - Optimal Comfort Reliable Seal Soft and Durable Compatible with Original F20 Frame Medium
MAXMEDI$30.46360 rev
3B Medical Siesta Full Face Mask Without Headgear Kit (Large) Clear
3B Medical$47.6044 rev
3B Medical Siesta Full Face Mask Without Headgear Kit (Medium) Clear
3B Medical$48.8944 rev
Trending
90-day click momentumEvora Full Headgear
Fisher & Paykel$21.474.7★
Iduola 2 Packs Replacement Cushion for AirFit F20 Mask Compatible with Original ResMed F20 Frame Reliable Seal & Softer Fit (Large)
Iduola$30.064.2★
MAXMEDI 2 Packs Replacement Cushions for AirFit F20 Masks (M) - Optimal Comfort Reliable Seal Soft and Durable Compatible with Original F20 Frame Medium
MAXMEDI$30.464.3★
3B Medical Siesta Full Face Mask Without Headgear Kit (Large) Clear
3B Medical$47.604.6★
Full Face CPAP MASK Includes Headgear Cushion Frame and Elbow/Swivel M
XVTVTELU$59.614.2★
What buyers say about fisher & paykel
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is comfortable”
“Excellent product”
“very comfortable”
“That said, they're affordable”
“It works as it should”
“Worjs fine”
“Good thing is, it doesnt leak”
“The straps are pretty comfortable”
“Great product works great with my machine”
“Anti-Anxiety Quick Release Feature When Sleepy”
What buyers complain about
“Its a small”
“leaks”
“Does not fit headgear correctly”
“Not very good quality”
“Was ok did not last long”
“Too thin to win”
“they're so expensive”
“the cushion is just a tiny bit firmer than Id like”
“the mask has an odor”
“I just wish they had wider straps”
Top return reasons
Common questions
- Is fisher & paykel profitable to sell on Amazon United States?
- The niche generates $220K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the fisher & paykel niche?
- 8 brands and 42 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fisher & paykel?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Compatibility-Overall. The return rate is 0.7%.
- When does demand for fisher & paykel peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the fisher & paykel niche?
- Listings span $13.57–$120.44; the average listing price is $37.06 (sweet spot $15–$100). The average incumbent carries 1,129 reviews — the moat a new listing must climb.