Fisher & Paykel
FailDemand is soft, at -11.1% this quarter, so Fisher & Paykel is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $220K/yr121K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 42 sellers
Flapen Score
Fisher & Paykel against its category
The dotted line is the Health & Household average. Past it, Fisher & Paykel is stronger. Inside it, weaker.
Market
The Fisher & Paykel market on Amazon at a glance
Shoppers on Amazon United States searched for Fisher & Paykel 121K times last year and spent an estimated $220K. The top 5 brands take 91% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $220Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- fisher and paykel cpap mask26K searches a year
02 · Price
A sale here is worth $37.06.
Listings sell for $37.06 on average, from $13.57 to $120.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $37.06 that is $9K to $19K a year per listing.
- Average price
- $37.06inside the $15 to $100 sweet spot
- Price range
- $13.57–$120.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$19K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #523 within Respiratory Aids & Accessories. It carries 1,129 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 73%
- Out of stock, average day
- 0.7%
- Average rank
- #523in Respiratory Aids & Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,129per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fisher & Paykel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
42
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Brand 168%
- Brand 27%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Fisher & Paykel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Fisher & Paykel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fisher and paykel cpap mask26K/yr
- vitera full face mask medium12K/yr
- fisher paykel cpap mask9K/yr
- fisher & paykel healthcare10K/yr
- vitera full face mask large7K/yr
- f&p vitera7K/yr
- f&p vitera full face cpap mask medium7K/yr
- fisher & paykel5K/yr
- f&p vitera full face cpap mask large6K/yr
- fisher & paykel cpap masks5K/yr
Reviews and returns
What reviews say buyers love and hate about Fisher & Paykel
We read the reviews and the return reasons for every product selling here.
“Its a small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fisher & Paykel questions
Answered from the same tracked data.









