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Fisher & Paykel

Fail

Demand is soft, at -11.1% this quarter, so Fisher & Paykel is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$220K/yr121K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
72%top-5 click share · 8 brands · 42 sellers

Flapen Score

Fisher & Paykel against its category

The dotted line is the Health & Household average. Past it, Fisher & Paykel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fisher & Paykel market on Amazon at a glance

Shoppers on Amazon United States searched for Fisher & Paykel 121K times last year and spent an estimated $220K. The top 5 brands take 91% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
4.9%
Market size, estimated
$220Ka year
Peak month
March1.3× the quietest month
Top search term
fisher and paykel cpap mask26K searches a year

02 · Price

A sale here is worth $37.06.

Listings sell for $37.06 on average, from $13.57 to $120.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $37.06 that is $9K to $19K a year per listing.

Average price
$37.06inside the $15 to $100 sweet spot
Price range
$13.57–$120.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #523 within Respiratory Aids & Accessories. It carries 1,129 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
73%
Out of stock, average day
0.7%
Average rank
#523in Respiratory Aids & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,129per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Fisher & Paykel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

42

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Brand 168%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Fisher & Paykel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fisher & Paykel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fisher and paykel cpap mask26K/yr
  • vitera full face mask medium12K/yr
  • fisher paykel cpap mask9K/yr
  • fisher & paykel healthcare10K/yr
  • vitera full face mask large7K/yr
  • f&p vitera7K/yr
  • f&p vitera full face cpap mask medium7K/yr
  • fisher & paykel5K/yr
  • f&p vitera full face cpap mask large6K/yr
  • fisher & paykel cpap masks5K/yr

Reviews and returns

What reviews say buyers love and hate about Fisher & Paykel

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Its a small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fisher & Paykel questions

Answered from the same tracked data.