fish wrapping paper
Worth a lookShows a thin review moat (164 avg reviews), but prices mostly outside the sweet spot ($6.62–$13.70) keeps it on the watch list.
Review moat
Great163.69avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Great+79.8%90-day search growth — must beat 0% to launch
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Market size
Bad$79K$79K/yr · 87K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$6.62–$13.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fish wrapping paper is a $79K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fish wrapping paper market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #1,238
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 8.8%
- Avg brand age
- 21 months
- Avg seller age
- 245 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
22%
- WRAPAHOLIC22%
- Dtiafu21%
- Pineraap21%
- WERNNSAI6%
- AircooL5%
- Yaosunyuer4%
Demand
Weekly Amazon search volume, last 33 weeks — +79.8% search growth over the last 90 days.Top fish wrapping paper search terms
- fishing wrapping paper30K/yr
- fish wrapping paper29K/yr
- fishing wrapping paper birthday6K/yr
- fish wrapping paper birthday5K/yr
- fish christmas wrapping paper5K/yr
- fishing christmas wrapping paper9K/yr
- fishing wrapping paper christmas4K/yr
Top fish wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Fish Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Various Fish Theme Ocean Wrapping Paper for Men Birthday Ocean Theme Party Fathers Day Retirement
WRAPAHOLIC$9.994.7★265 rev
Dtiafu Fishing Wrapping Paper for Boys Women Men Dad Stream Fish Fishing Rod Gift Wrap for Birthday Holiday Party Celebration - 20 X 28 Inch Per Sheet(6 Sheet)
Dtiafu$10.464.5★111 rev
Pineraap Fishing Wrapping Paper 12 Sheets Vintage Fishing Angler Themed Gift Wrap Fish Fisherman Design for Fishing Enthusiasts Birthday Fathers Day Retirement Graduation 20 x 28
Pineraap$12.874.7★106 rev
Dtiafu Fishing Wrapping Paper Roll - Blue Fish Fishing Tackle Design for Boys Men Birthday Fishing Lovers Fathers Day Total 28.5sq.ft
Dtiafu$9.394.4★227 rev
Pineraap Bass Fishing Wrapping Paper 12 Sheets Fish Gift Wrap for Men Angler Fisherman Birthday Party Supplies for Retirement Birthday Graduation Fathers Day 20x28 Inches
Pineraap$12.904.5★79 rev
Newest
by launch date
Azurestore 12 Sheets Sea Fish Wrapping Paper Ocean Fish Fishing Patterns Gift Wrap Paper for Birthday Fathers Day the Gifts Wrap Fishermen Daddys Summer Ocean Themed Party Supplies 20 x 27
Azurestore$8.202 rev
WERNNSAI Fishing Wrapping Paper Roll - 3 Rolls 17 x 120 Fish Gift Wrap for Men Fishing Enthusiasts with Fishermen Fishes Fishhook Design Good for Birthday Fathers Day Retirement Ocean Themed Party
WERNNSAI$12.142,425 rev
Joviwrap Fishing Wrapping Paper Roll Fish Gift Wrap with Fishing Rods Waders Tackle Boxes Outdoor Gear for Anglers Fishermen Fathers Day Birthday Giftn Packing Paper 17 Inch x 16.4 Feet
Joviwrap$12.908 rev
Yaosunyuer 12 Sheets Sea Fish Wrapping Paper 20 x 27 Ocean Fish Fishing Patterns Gift Wrap Paper for Fathers Day Gift Wrap Fishermen Daddys Birthday Ocean Themed Party Supplies
Yaosunyuer$9.954 rev
Geluode Fishing Wrapping Paper Vintage Gone Fishing Fish Fishing Tackles Gift Wrap 6 Sheets 20x28 Inches Per Sheet for Fisherman Birthday Fishing Enthusiasts
Geluode$9.694 rev
Trending
90-day click momentumAzurestore 12 Sheets Sea Fish Wrapping Paper Ocean Fish Fishing Patterns Gift Wrap Paper for Birthday Fathers Day the Gifts Wrap Fishermen Daddys Summer Ocean Themed Party Supplies 20 x 27
Azurestore$8.205.0★
WERNNSAI Fishing Wrapping Paper Roll - 3 Rolls 17 x 120 Fish Gift Wrap for Men Fishing Enthusiasts with Fishermen Fishes Fishhook Design Good for Birthday Fathers Day Retirement Ocean Themed Party
WERNNSAI$12.144.6★
Geluode Fishing Wrapping Paper Vintage Gone Fishing Fish Fishing Tackles Gift Wrap 6 Sheets 20x28 Inches Per Sheet for Fisherman Birthday Fishing Enthusiasts
Geluode$9.695.0★
Dtiafu Fishing Wrapping Paper Roll - Blue Fish Fishing Tackle Design for Boys Men Birthday Fishing Lovers Fathers Day Total 28.5sq.ft
Dtiafu$9.394.4★
Joviwrap Fishing Wrapping Paper Roll Fish Gift Wrap with Fishing Rods Waders Tackle Boxes Outdoor Gear for Anglers Fishermen Fathers Day Birthday Giftn Packing Paper 17 Inch x 16.4 Feet
Joviwrap$12.905.0★
What buyers say about fish wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“Nice thickness, better than what I was expecting”
“just as described”
“The color is exactly as pictured”
“The designs look great — rods, lures, and all the little details that anyone who fishes will recognize right away”
“Getting this many sheets with designs like these is a great deal”
“Great addition to a gift for the fisherman in your life”
“tape sticks well”
“The size is perfect for what I needed”
“just that it was a neat pattern”
What buyers complain about
“Its a short little roll”
“not so thick you cant fold/wrap properly”
“colors were not as vibrant”
Top return reasons
Common questions
- Is fish wrapping paper profitable to sell on Amazon United States?
- The niche generates $79K/yr across 29 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +79.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the fish wrapping paper niche?
- 18 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in fish wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.5%.
- What does it cost to enter the fish wrapping paper niche?
- Listings span $6.62–$13.70; the average listing price is $10.85 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.