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Fish Wrapping Paper

Maybe

The average product has only 164 reviews. But prices span $6.62–$13.70, mostly outside the sweet spot, so Fish Wrapping Paper is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$79K/yr87K searches / yr
90-day growth
+79.8%search demand this quarter
Competition
50%top-5 click share · 18 brands · 20 sellers

Flapen Score

Fish Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Fish Wrapping Paper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Wrapping Paper 87K times last year and spent an estimated $79K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +79.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+79.8%
Conversion, latest week
8.4%
Market size, estimated
$79Ka year
Top search term
fishing wrapping paper30K searches a year

02 · Price

A sale here is worth $10.85.

Listings sell for $10.85 on average, from $6.62 to $13.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.85 that is $1K to $3K a year per listing.

Average price
$10.85under the $15 to $100 sweet spot
Price range
$6.62–$13.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,238 within Gift Wrap Paper. It carries 164 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#1,238in Gift Wrap Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
164per listing
Listings tracked
29

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Fish Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

22%

  • Brand 122%
  • Brand 221%
  • Brand 321%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Fish Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.1× · 8 of 12 months tracked

Search terms

Top Fish Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing wrapping paper30K/yr
  • fish wrapping paper29K/yr
  • fishing wrapping paper birthday6K/yr
  • fish wrapping paper birthday5K/yr
  • fish christmas wrapping paper5K/yr
  • fishing christmas wrapping paper9K/yr
  • fishing wrapping paper christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Wrapping Paper

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Its a short little roll”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Fish Wrapping Paper questions

Answered from the same tracked data.