Is fish oil gummies profitable to sell on Amazon United States?

The niche generates $403K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (48/100).

How competitive is the fish oil gummies niche?

7 brands and 570 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in fish oil gummies?

Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.

When does demand for fish oil gummies peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the fish oil gummies niche?

Listings span $7.43–$37.74; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 3,089 reviews — the moat a new listing must climb.

fish oil gummies

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.09

avg listing price — sweet spot $15–$100

Price range

Great$7.43–$37.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$403K

$403K/yr · 164K searches

Review moat

Okay3,088.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, fish oil gummies is a $403K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

fish oil gummies market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $382K–$477K; units × avg price
Conversion rate: 12.9%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

570

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Amazon Basics45%
Nature Made21%
Nature's Nutrition13%
BIYODE6%
LILICARE6%
Vitafusion5%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -7.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top fish oil gummies search terms

fish oil gummies115K/yr -5.5%11.3% conv.
fish oil gummies for adults30K/yr -11.1%9.7% conv.
fish oil gummy8K/yr -8.6%9.4% conv.
cod liver oil gummies6K/yr -24.8%0.2% conv.
gummy fish oil4K/yr +10.8%12.3% conv.

All search terms

Top fish oil gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Fish Oil 303 mg Soft Chew Gummies Lemon Orange & Strawberry-Banana Flavors 90 Count EPA and DHA Omega-3 Fatty Acids (Previously Solimo)

Amazon Basics$7.434.6★8,911 rev

Nature Made Fish Oil Omega 3 Gummies Omega 3 Fish Oil Supplements Healthy Heart Support 90 Gummies 45 Day Supply

Nature Made$16.084.6★3,046 rev

Omega 3 Fish Oil Gummies - Extra Strength Omega-3 Supplement with High Absorption EPA & DHA - Best Essential Fatty Acids for Heart Health Brain & Joint Support Non-GMO Orange Flavor - 60 Gummies

Nature's Nutrition$10.454.6★898 rev

Omega 3 Fish Oil Supplements: Pure 1000mg Omega-3 Gummies Support Heart Joint Eye Brain Immune Health 60 Gummies 30 Day Supply

BIYODE$20.644.5★177 rev

Fish Oil Omega 3 Gummies 1500mg for Adults - Triple Strength with EPA & DHA COQ10 Red Yeast Rice - Wild Caught Omega 3 Fatty Acids Supplements - Sugar Free Burpless 120 Count

LILICARE$35.634.8★169 rev

Newest

by launch date

Fish Oil Omega 3 Gummies 1500mg for Adults - Triple Strength with EPA & DHA COQ10 Red Yeast Rice - Wild Caught Omega 3 Fatty Acids Supplements - Sugar Free Burpless 120 Count

LILICARE$35.63169 rev

9mo ago

Omega 3 Fish Oil Gummies - 3X Strength Heart Health Support - High Absorption Omega 3 Fish Oil Gummy Supplement with DHA & EPA - Joint & Brain Support for Adults - Tasty Orange Flavor - 120 Gummies

Nature's Nutrition$13.66554 rev

1y ago

Omega 3 Fish Oil Supplements: Pure 1000mg Omega-3 Gummies Support Heart Joint Eye Brain Immune Health 60 Gummies 30 Day Supply

BIYODE$20.64177 rev

1y ago

Omega 3 Fish Oil Gummies - Extra Strength Omega-3 Supplement with High Absorption EPA & DHA - Best Essential Fatty Acids for Heart Health Brain & Joint Support Non-GMO Orange Flavor - 120 Gummies

Nature's Nutrition$19.47898 rev

3y ago

Nordic Naturals Zero Sugar Ultimate Omega Gummy Chews - Tropical Fruit - 54 Gummy Chews - Non GMO - Optimal Wellness - 27 Servings

Nordic Naturals$37.74634 rev

4y ago

What buyers say about fish oil gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall45%

“orange taste as is”

Flavor10%

“Good flavor”

Ease Of Chewing/Swallowing6%

“Soft chew”

Quality-Overall5%

“Good quality and easy on my stomach”

Value For Money4%

“Great value”

Ease Of Use2%

“Easy to take”

Vitamin2%

“Great tasting vitamins”

Heart Health2%

“They have helped to lower his cholesterol levels to normal without meds”

Nutritional Content1%

“Good supplement”

Dosage1%

“great alternative to pills”

What buyers complain about

Taste-Overall30%

“Not tasty”

Smell7%

“Smell terrible”

Flavor4%

“Zero fish taste”

Ingredients-Overall3%

“Hemp Extract does not equal CBD”

Dosage3%

“303mg is nothing”

Ease Of Chewing/Swallowing3%

“the consistency when eating them is the more dense kind of gummy that sticks to your teeth so it takes a little more chewing”

Value For Money2%

“Not a great value”

Oily/Greasy2%

“But even this oiliness doesn't keep them from sticking together like lamb and tuna fish”

Advertised Vs Actual Product2%

“This product is misleading”

Artificial Sweeteners2%

“These are also have no added sugar utilizing natural flavors, monk fruit, and stevia extract”

Top return reasons

Value For Money33%

Texture/Consistency-Overall17%

Taste-Overall17%

Sweetness17%

Ingredients-Overall17%

Common questions

Is fish oil gummies profitable to sell on Amazon United States?: The niche generates $403K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (48/100).
How competitive is the fish oil gummies niche?: 7 brands and 570 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in fish oil gummies?: Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.
When does demand for fish oil gummies peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the fish oil gummies niche?: Listings span $7.43–$37.74; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 3,089 reviews — the moat a new listing must climb.