Is fish oil 1200 mg profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (47/100).

How competitive is the fish oil 1200 mg niche?

2 brands and 109 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fish oil 1200 mg?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.

When does demand for fish oil 1200 mg peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the fish oil 1200 mg niche?

Listings span $10.94–$25.46; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 13,691 reviews — the moat a new listing must climb.

fish oil 1200 mg

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 328K searches

Avg price

Great$16.20

avg listing price — sweet spot $15–$100

Price range

Good$10.94–$25.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Review moat

Bad13,690.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fish oil 1200 mg is a $1.0M/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

fish oil 1200 mg market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $972K–$1.3M; units × avg price
Conversion rate: 19.5%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Nature's Bounty55%
Nature Made45%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top fish oil 1200 mg search terms

fish oil 1200 mg138K/yr +10.1%17.8% conv.
natures bounty fish oil45K/yr -30.3%11.9% conv.
nature made fish oil 1200 mg softgels33K/yr -10.1%17.9% conv.
nature made fish oil 1200 mg16K/yr +42.6%17.8% conv.
natures bounty fish oil 1200 mg16K/yr -27.3%22.9% conv.
fish oil natures bounty15K/yr -33.6%9.3% conv.
nature bounty fish oil12K/yr -23.5%8.3% conv.
natures bounty omega 310K/yr -19.9%8.8% conv.
omega 3 natures bounty10K/yr -26.2%5.8% conv.
fish oil 12008K/yr -23.2%14.8% conv.

All search terms

Top fish oil 1200 mg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Fish Oil Omega 3 Supplements - Supports Heart Health 1200 Mg Fish Oil Omega-3 200 Softgels (Pack of 1)

Nature's Bounty$12.704.7★77,158 rev

Nature Made Fish Oil Omega 3 Supplements 1200 mg Softgels Omega 3 Fish Oil for Healthy Heart Support 230 Softgels 115 Day Supply

Nature Made$17.164.8★11,190 rev

Natures Bounty Odorless Fish Oil 1200mg Omega-3 per Serving Including EPA & DHA Supports Heart Health Purified to Eliminate Mercury Coated Softgels Gluten Free No Shellfish 90 Ct

Nature's Bounty$15.284.7★9,910 rev

Nature Made Fish Oil Omega 3 Supplements 2000mg Per Serving Softgels Omega 3 Fish Oil for Heart Health Support 250 Softgels

Nature Made$25.464.8★555 rev

Nature Made Fish Oil Omega 3 Supplements Omega 3 Fish Oil as Ethyl Esters 1200 mg Softgels EPA DHA Supplement for Healthy Heart Brain Eye Support One Per Day 100 Softgels

Nature Made$14.064.8★2,155 rev

Newest

by launch date

Nature Made Fish Oil Omega 3 Supplements 2000mg Per Serving Softgels Omega 3 Fish Oil for Heart Health Support 250 Softgels

Nature Made$25.46555 rev

10mo ago

Natures Bounty Omega 3 Plant-Based Omega 3 Fatty Acid Supplement 520mg Supports Whole Body Health Including Heart Skin Joint 30 Vegetarian Softgels Fish Oil Alternative

Nature's Bounty$13.59789 rev

2y ago

Nature Made Burp Less Fish Oil Omega 3 Supplements 1200 mg Softgels Omega 3 Fish Oil for Healthy Heart Support 300 Softgels 150 Day Supply

Nature Made$23.403,209 rev

6y ago

Nature Made Fish Oil Omega 3 Supplements 1200 mg Softgels Omega 3 Fish Oil for Healthy Heart Support 230 Softgels 115 Day Supply

Nature Made$17.1611,190 rev

9y ago

Nature Made Fish Oil Omega 3 Supplements Omega 3 Fish Oil as Ethyl Esters 1200 mg Softgels EPA DHA Supplement for Healthy Heart Brain Eye Support One Per Day 100 Softgels

Nature Made$14.062,155 rev

9y ago

What buyers say about fish oil 1200 mg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“These pills are very good quality”

Value For Money14%

“Fair price”

Vitamin8%

“Great vitamin for a number of reasons”

Advertised Vs Actual Product7%

“As advertised”

Heart Health7%

“Lowers your cholesterol level”

Ease Of Chewing/Swallowing7%

“Swallowable”

Nutritional Content3%

“Healthy supplement”

Taste-Overall3%

“Very happy no fishy after taste love it”

Dosage3%

“I like that its a once-daily supplement”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall21%

“Very large pills”

Taste-Overall11%

“These capsules are tasteless”

Ease Of Chewing/Swallowing9%

“Can't swallow These”

Smell7%

“Yucky smell”

Dosage4%

“DO NOT GET -- this is a 3-pills-a-day formulation”

Oily/Greasy3%

“all of them are oily”

Stale/Rotten/Spoiled2%

“Arrived totally rancid”

Quality-Overall2%

“they not cheap”

Hard Feel2%

“The capsule is big and hard”

Side Effects2%

“had a horrible reaction to these”

Top return reasons

Size-Overall35%

Value For Money16%

Functionality-Overall10%

Smell10%

Vitamin4%

Nutritional Content4%

Age Suitability4%

Oily/Greasy4%

Ingredients-Overall4%

Color2%

Common questions

Is fish oil 1200 mg profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (47/100).
How competitive is the fish oil 1200 mg niche?: 2 brands and 109 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fish oil 1200 mg?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
When does demand for fish oil 1200 mg peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the fish oil 1200 mg niche?: Listings span $10.94–$25.46; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 13,691 reviews — the moat a new listing must climb.