Fish Oil

Shoppers searched for this 22.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52.7M a year.

Searches, last 12 months

22.4M

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

9.9%

Market size, estimated

$52.7Ma year

Peak month

January1.2× the quietest month

Top search term

omega 36.0M searches a year

Listings sell for $23.91 on average, from $7.42 to $71.21. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $23.91 that is $1.4M to $1.9M a year per listing.

Average price

$23.91inside the $15 to $100 sweet spot

Price range

$7.42–$71.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$1.4M–$1.9M

Returns

0.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Essential Fatty Acids. It carries 22,032 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Essential Fatty Acids

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

22,032per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months