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First Responder First Aid Kit

Fail

Buyers convert on only 0.7% of searches, so First Responder First Aid Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$89K/yr86K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
39%top-5 click share · 19 brands · 24 sellers

Flapen Score

First Responder First Aid Kit against its category

The dotted line is the Health & Household average. Past it, First Responder First Aid Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Responder First Aid Kit market on Amazon at a glance

Shoppers on Amazon United States searched for First Responder First Aid Kit 86K times last year and spent an estimated $89K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
0.7%
Market size, estimated
$89Ka year
Peak month
October1.8× the quietest month
Top search term
emt first aid kit14K searches a year

02 · Price

A sale here is worth $149.75.

Listings sell for $149.75 on average, from $28.16 to $442.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $149.75 that is $0 to $15K a year per listing.

Average price
$149.75above the $15 to $100 sweet spot
Price range
$28.16–$442.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #253 within First Aid Kits. It carries 1,423 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
49%
Out of stock, average day
2.3%
Average rank
#253in First Aid Kits
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,423per listing
Listings tracked
39

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top First Responder First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

19%

  • Brand 129%
  • Brand 224%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

First Responder First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top First Responder First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emt first aid kit14K/yr
  • first responder first aid kit16K/yr
  • emt bags fully stocked11K/yr
  • trauma bags fully stocked8K/yr
  • ems bags fully stocked7K/yr
  • emt kit fully stocked first responder5K/yr
  • medic bags fully stocked6K/yr
  • emt trauma kit4K/yr
  • emergency response kit3K/yr
  • emt medical bag fully stocked4K/yr

Reviews and returns

What reviews say buyers love and hate about First Responder First Aid Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.6%of orders come back
“They are large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common First Responder First Aid Kit questions

Answered from the same tracked data.