Is First Honey Manuka Honey Ointment profitable to sell on Amazon United States?

Flapen scores First Honey Manuka Honey Ointment 42 out of 100 on Amazon United States, a Fail. Shoppers spend $91K a year across 9 tracked products. Search demand grew +4.6% in the last 90 days.

How competitive is the First Honey Manuka Honey Ointment niche on Amazon United States?

4 brands and 553 sellers compete in First Honey Manuka Honey Ointment on Amazon United States. The top 5 First Honey Manuka Honey Ointment products take 86% of clicks, and the top 5 brands take 100%.

What do buyers complain about in First Honey Manuka Honey Ointment?

First Honey Manuka Honey Ointment buyers on Amazon United States complain most about Adhesion/Stickiness, Allergies, and Value For Money. An estimated 0.2% of orders come back.

When does demand for First Honey Manuka Honey Ointment peak?

Search demand for First Honey Manuka Honey Ointment on Amazon United States peaks in Feb–Mar–Apr–May, and the busiest month runs 2.6× the quietest.

What does it cost to enter the First Honey Manuka Honey Ointment niche?

First Honey Manuka Honey Ointment sells for $15.46 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.52 to $23.97. The average product has 3,843 reviews, the count a new listing must catch up to.

First Honey Manuka Honey Ointment

Fail

The top 5 brands take 100% of clicks, so First Honey Manuka Honey Ointment is a Fail.

Flapen Score: 42
42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size: $91K/yr55K searches / yr
90-day growth: +4.6%search demand this quarter
Competition: 86%top-5 click share · 4 brands · 553 sellers

Flapen Score

First Honey Manuka Honey Ointment against its category

The dotted line is the Health & Household average. Past it, First Honey Manuka Honey Ointment is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The First Honey Manuka Honey Ointment market on Amazon at a glance

Shoppers on Amazon United States searched for First Honey Manuka Honey Ointment 55K times last year and spent an estimated $91K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months: 55K
Growth, 90 days vs prior 90: +4.6%
Conversion, latest week: 10.7%
Market size, estimated: $91Ka year
Peak month: February2.6× the quietest month
Top search term: first honey21K searches a year

02 · Price

A sale here is worth $15.46.

Listings sell for $15.46 on average, from $9.52 to $23.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.46 that is $8K to $12K a year per listing.

Average price: $15.46inside the $15 to $100 sweet spot
Price range: $9.52–$23.97
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: $8K–$12K
Returns: 0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Antibiotics & Antiseptics. It carries 3,843 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #56in Antibiotics & Antiseptics
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 3,843per listing
Listings tracked: 9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top First Honey Manuka Honey Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

553

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Brand 189%
Brand 24%
Brand 34%
Brand 43%
Open — no brand owns it (0%)

Demand

First Honey Manuka Honey Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.6×

Search terms

Top First Honey Manuka Honey Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

first honey21K/yr +10.4%9.4% conv.
first honey manuka honey ointment17K/yr -6.6%12.2% conv.
silver honey for humans4K/yr +88.3%2.6% conv.
medical-grade manuka honey4K/yr -19.9%3.4% conv.
theriac3K/yr +68.2%9.6% conv.
honey salve4K/yr -35.7%1.9% conv.
first honey manuka2K/yr -0.2%7.1% conv.

Reviews and returns

What reviews say buyers love and hate about First Honey Manuka Honey Ointment

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”

16%of negative reviews mention “Adhesion/Stickiness”

0.2%of orders come back

“it is very sticky”

A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common First Honey Manuka Honey Ointment questions

Answered from the same tracked data.

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