First Honey Manuka Honey Ointment
FailThe top 5 brands take 100% of clicks, so First Honey Manuka Honey Ointment is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $91K/yr55K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 553 sellers
Flapen Score
First Honey Manuka Honey Ointment against its category
The dotted line is the Health & Household average. Past it, First Honey Manuka Honey Ointment is stronger. Inside it, weaker.
Market
The First Honey Manuka Honey Ointment market on Amazon at a glance
Shoppers on Amazon United States searched for First Honey Manuka Honey Ointment 55K times last year and spent an estimated $91K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $91Ka year
- Peak month
- February2.6× the quietest month
- Top search term
- first honey21K searches a year
02 · Price
A sale here is worth $15.46.
Listings sell for $15.46 on average, from $9.52 to $23.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.46 that is $8K to $12K a year per listing.
- Average price
- $15.46inside the $15 to $100 sweet spot
- Price range
- $9.52–$23.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Antibiotics & Antiseptics. It carries 3,843 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Antibiotics & Antiseptics
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,843per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top First Honey Manuka Honey Ointment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)
First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $15.60
- Rating
- 4.5/5
- Reviews
- 10,532
- Age
- 7y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
- Price
- $18.84
- Rating
- 4.3/5
- Reviews
- 6,698
- Age
- 2y ago
![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $13.26
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago

First Honey Manuka Honey Adhesive Bandages 12 Pack | Latex Free Antibiotic Free Wound Dressing | Medical Grade Honey Adhesive Pads | First Aid Care Burns Cuts Scrapes Wounds Lacerations
- Price
- $9.53
- Rating
- 4.3/5
- Reviews
- 3,037
- Age
- 7y ago

First Honey Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 1.75 oz
- Price
- $13.43
- Rating
- 4.3/5
- Reviews
- 6,698
- Age
- 7y ago
Trending
estimated 90-day click momentum
First Honey Manuka Honey Adhesive Bandages 12 Pack | Latex Free Antibiotic Free Wound Dressing | Medical Grade Honey Adhesive Pads | First Aid Care Burns Cuts Scrapes Wounds Lacerations
- Price
- $9.53
- Rating
- 4.3/5
- Reviews
- 3,037
- Age
- 7y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
- Price
- $18.84
- Rating
- 4.3/5
- Reviews
- 6,698
- Age
- 2y ago
![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)
First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $15.60
- Rating
- 4.5/5
- Reviews
- 10,532
- Age
- 7y ago
![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $13.26
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1
- Price
- $13.41
- Rating
- 4.5/5
- Reviews
- 1,697
- Age
- 3y ago
Newest
by launch date![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $13.26
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
- Price
- $18.84
- Rating
- 4.3/5
- Reviews
- 6,698
- Age
- 2y ago

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1
- Price
- $13.41
- Rating
- 4.5/5
- Reviews
- 1,697
- Age
- 3y ago

FIRST HONEY Burn Salve | Aloe Vera Burn Gel With Medical Grade Manuka Honey | Natural Remedy For Sunburn & Minor Burns | Fortified with Allantoin & Vitamin E | 3.3 fl oz (100mL)
- Price
- $21.56
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 4y ago

Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care
- Price
- $23.97
- Rating
- 4.7/5
- Reviews
- 3,324
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
553
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- FIRST HONEY89%
- ActivOn4%
- Silver Honey4%
- Theriac3%
- Open — no brand owns it (0%)
Demand
First Honey Manuka Honey Ointment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.6×
Search terms
Top First Honey Manuka Honey Ointment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- first honey21K/yr
- first honey manuka honey ointment17K/yr
- silver honey for humans4K/yr
- medical-grade manuka honey4K/yr
- theriac3K/yr
- honey salve4K/yr
- first honey manuka2K/yr
Reviews and returns
What reviews say buyers love and hate about First Honey Manuka Honey Ointment
We read the reviews and the return reasons for every product selling here.
“it is very sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common First Honey Manuka Honey Ointment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









