Is first honey manuka honey ointment profitable to sell on Amazon United States?

The niche generates $91K/yr across 9 tracked products. 90-day search growth is +4.6%. Flapen's verdict: Skip it (42/100).

How competitive is the first honey manuka honey ointment niche?

4 brands and 553 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in first honey manuka honey ointment?

Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Value For Money. The return rate is 0.2%.

When does demand for first honey manuka honey ointment peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.6× the quietest.

What does it cost to enter the first honey manuka honey ointment niche?

Listings span $9.52–$23.97; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 3,843 reviews — the moat a new listing must climb.

first honey manuka honey ointment

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.46

avg listing price — sweet spot $15–$100

Price range

Good$9.52–$23.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,843.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$91K

$91K/yr · 55K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, first honey manuka honey ointment is a $91K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 42/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

first honey manuka honey ointment market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $93K–$124K; units × avg price
Conversion rate: 10.7%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

553

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

FIRST HONEY89%
ActivOn4%
Silver Honey4%
Theriac3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +4.6% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.6×

Open Trend

Top first honey manuka honey ointment search terms

first honey21K/yr +10.4%9.4% conv.
first honey manuka honey ointment17K/yr -6.6%12.2% conv.
silver honey for humans4K/yr +88.3%2.6% conv.
medical-grade manuka honey4K/yr -19.9%3.4% conv.
theriac3K/yr +68.2%9.6% conv.
honey salve4K/yr -35.7%1.9% conv.
first honey manuka2K/yr -0.2%7.1% conv.

All search terms

Top first honey manuka honey ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$15.604.5★10,532 rev

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz

FIRST HONEY$18.844.3★6,698 rev

FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$13.264.6★865 rev

First Honey Manuka Honey Adhesive Bandages 12 Pack | Latex Free Antibiotic Free Wound Dressing | Medical Grade Honey Adhesive Pads | First Aid Care Burns Cuts Scrapes Wounds Lacerations

FIRST HONEY$9.534.3★3,037 rev

First Honey Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 1.75 oz

FIRST HONEY$13.434.3★6,698 rev

Newest

by launch date

FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$13.26865 rev

2y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz

FIRST HONEY$18.846,698 rev

2y ago

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1

ActivOn$13.411,697 rev

3y ago

FIRST HONEY Burn Salve | Aloe Vera Burn Gel With Medical Grade Manuka Honey | Natural Remedy For Sunburn & Minor Burns | Fortified with Allantoin & Vitamin E | 3.3 fl oz (100mL)

FIRST HONEY$21.5690 rev

4y ago

Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care

Silver Honey$23.973,324 rev

4y ago

What buyers say about first honey manuka honey ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Reliable product”

Efficiency8%

“Very Effective”

Value For Money7%

“Good value for money”

Advertised Vs Actual Product6%

“Exactly what I needed”

Allergies5%

“no rash no itching”

Ease Of Use4%

“It's easy to use from the tube”

Natural Ingredients4%

“It is natural and effective”

Smell4%

“It smells of lavender, which I love and seems soothing”

Soft Feel2%

“It's gentle to use”

Moist/Dry2%

“Super moisturizing as well the skin looks so much healthier after and lasts forever”

What buyers complain about

Adhesion/Stickiness16%

“it is very sticky”

Allergies11%

“red or itchy”

Value For Money7%

“it's expensive”

Thickness5%

“Thick”

Functionality-Overall4%

“Don't expect very quick results”

Smell4%

“has no scent to it”

Moist/Dry4%

“My skin on my face was so dry”

Size-Overall4%

“If the tube wasn't so small”

Ingredients-Overall3%

“Manuka honey not even the active ingredient”

Quality-Overall3%

“Beware and buy elsewhere with better manufacturing odds”

Top return reasons

Advertised Vs Actual Product31%

Functionality-Overall16%

Adhesion/Stickiness11%

Leak-Proof8%

Defective Material/Parts7%

Size-Overall5%

Product Condition4%

Value For Money4%

Skin Health3%

Thickness3%

Common questions

Is first honey manuka honey ointment profitable to sell on Amazon United States?: The niche generates $91K/yr across 9 tracked products. 90-day search growth is +4.6%. Flapen's verdict: Skip it (42/100).
How competitive is the first honey manuka honey ointment niche?: 4 brands and 553 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in first honey manuka honey ointment?: Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Value For Money. The return rate is 0.2%.
When does demand for first honey manuka honey ointment peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.6× the quietest.
What does it cost to enter the first honey manuka honey ointment niche?: Listings span $9.52–$23.97; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 3,843 reviews — the moat a new listing must climb.