Is first aid refill kit profitable to sell on Amazon United States?

The niche generates $607K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the first aid refill kit niche?

20 brands and 89 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in first aid refill kit?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.3%.

When does demand for first aid refill kit peak?

Demand peaks in Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the first aid refill kit niche?

Listings span $3.15–$169.83; the average listing price is $30.84 (sweet spot $15–$100). The average incumbent carries 1,815 reviews — the moat a new listing must climb.

first aid refill kit

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.84

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good$607K

$607K/yr · 376K searches

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.15–$169.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,814.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, first aid refill kit is a $607K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

first aid refill kit market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $771K–$925K; units × avg price
Conversion rate: 5.2%
Avg BSR: #130
Page quality: 0%
Prime: 85%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

32%

General Medi18%
SuccorWare14%
MedSoft13%
First Aid Only12%
MFASCO6%
Welly6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.8×

Open Trend

Top first aid refill kit search terms

first aid kit refill supplies150K/yr +9.1%4.3% conv.
first aid kit refill62K/yr +47.5%4.2% conv.
first aid refill supplies54K/yr +16.0%3.9% conv.
first aid refill29K/yr +32.6%3.6% conv.
first aid supplies refills26K/yr -3.9%3.9% conv.
first aid refill kit16K/yr +25.4%4.0% conv.
first aid kit refills15K/yr +19.8%3.1% conv.
first aid kit supplies refill9K/yr +10.6%3.8% conv.
first aid refills4K/yr +8.6%4.2% conv.
first aid bulk4K/yr +16.1%1.2% conv.

All search terms

Top first aid refill kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

General Medi 160 Piece First Aid Kit Bag Refill Kit - Includes Instant Cold Pack Bandages Emergency Blanket Moleskin Pad Gauze - Extra Replacement Medical Supplies for First Aid

General Medi$14.864.7★2,002 rev

SuccorWare 90 Pieces First Aid Refill Kit - Wound Care Kit Includes Bandages for Home Travel Hiking - Portable Replacement Kit for First Aid Medical Supplies1 Set

SuccorWare$13.234.8★203 rev

First Aid Kit Refill - 200 Piece - Extra Replacement Supplies for First Aid Kits Loose Packed Restock Supply Pack

MedSoft$27.934.7★946 rev

First Aid Only 700002 SmartCompliance 50-Person First Aid Kit Refill Supplies for Business Worksite and Home 237 Pieces Blue

First Aid Only$57.644.7★526 rev

Welly First Aid Kit Refill Carton | Includes Individual Bandages Cleansing Wipes Antibiotic Packets Burn Gel Hydrocortisone Cream and Bug Bite Relief Patches | 100 ct

Welly$16.694.7★102 rev

Newest

by launch date

Rapid Care 3-Shelf First Aid Refill Kit - 525 Piece OSHA & ANSI Compliant Refill for First Aid Cabinets Serves 75+ People Color-Coded Workplace School & Office First Aid Supplies

Rapid Care$89.299 rev

5mo ago

Welly First Aid Kit Refill Carton | Includes Individual Bandages Cleansing Wipes Antibiotic Packets Burn Gel Hydrocortisone Cream and Bug Bite Relief Patches | 100 ct

Welly$16.69102 rev

7mo ago

Epic Medical Supply First Aid Kit Medication Refill 70-Count Unit Dose Packets Emergency Medicine Kit Pills for 1st Aid Kit Refills Travel Office Dorm Camping Assembled in USA (70 Pieces)

Epic Medical Supply$16.82233 rev

7mo ago

Hsreysrt-First Aid Kit Bag Refill Kit - Includes Wound Care Supplies Scissors Tweezers Assorted Bandages - Portable Replacement Kit for First Aid Medical Supplies

Hsreysrt$11.1915 rev

9mo ago

Epic Medical Supply First Aid Kit Medication Refill 28-Count Unit Dose Packets Emergency Medicine Kit Pills for 1st Aid Kit Refills Travel Office Dorm Camping Assembled in USA

Epic Medical Supply$9.57233 rev

1y ago

What buyers say about first aid refill kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Value For Money13%

“Good value for money”

Advertised Vs Actual Product9%

“As Described”

Ease Of Use8%

“Easy to open”

Size-Overall7%

“The small, soft pouch fits just about anywhere”

Portability7%

“Portable”

Efficiency7%

“it does the job well”

Compactness3%

“Small and Compact”

Disinfection2%

“Excellent Antiseptic Spray”

Organizing Capabilities2%

“Even the box helps keep them all organized”

What buyers complain about

Size-Overall11%

“This kit is very big”

Quality-Overall9%

“Cheap poor quality”

Value For Money8%

“Waste of money”

Ease Of Use7%

“Far too much trouble”

Advertised Vs Actual Product7%

“The photo as usual is designed deceptively”

Pain Relief-Overall6%

“my pain wouldve been unbearable”

Functionality-Overall4%

“Didn't work”

Adhesion/Stickiness3%

“The adhesion of the patch is also relatively weak”

Design-Overall2%

“Horrible design so its hard to spray without breaking a nail”

Dosage2%

“I wish they all had a equal amount basically”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product17%

Value For Money12%

Quality-Overall12%

Functionality-Overall4%

Leak-Proof4%

Adhesion/Stickiness2%

Weight Heavy2%

Zipper Quality2%

Ease Of Use1%

Common questions

Is first aid refill kit profitable to sell on Amazon United States?: The niche generates $607K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the first aid refill kit niche?: 20 brands and 89 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in first aid refill kit?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.3%.
When does demand for first aid refill kit peak?: Demand peaks in Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the first aid refill kit niche?: Listings span $3.15–$169.83; the average listing price is $30.84 (sweet spot $15–$100). The average incumbent carries 1,815 reviews — the moat a new listing must climb.