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First Aid Kit Supplies

Maybe

An estimated 0.4% of orders come back. But the average product has 12,490 reviews to catch up to, so First Aid Kit Supplies is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$121K/yr225K searches / yr
90-day growth
+58.8%search demand this quarter
Competition
25%top-5 click share · 67 brands · 258 sellers

Flapen Score

First Aid Kit Supplies against its category

The dotted line is the Health & Household average. Past it, First Aid Kit Supplies is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Kit Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for First Aid Kit Supplies 225K times last year and spent an estimated $121K. The top 5 brands take 34% of clicks. Demand peaks in Apr. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
+58.8%
Conversion, latest week
3.1%
Market size, estimated
$121Ka year
Peak month
April2.2× the quietest month
Top search term
medical stuff40K searches a year

02 · Price

A sale here is worth $17.36.

Listings sell for $17.36 on average, from $3.02 to $169.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.36 that is $0 to $2K a year per listing.

Average price
$17.36inside the $15 to $100 sweet spot
Price range
$3.02–$169.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #70 within First Aid Kits. It carries 12,490 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
1.0%
Average rank
#70in First Aid Kits
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
12,490per listing
Listings tracked
88

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
61 months

Products

Top First Aid Kit Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

258

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

25%

Top 20: 60%

Open market

62%

  • Brand 112%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

First Aid Kit Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.2×

Search terms

Top First Aid Kit Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical stuff40K/yr
  • first aid kit supplies43K/yr
  • first aid essentials22K/yr
  • medico16K/yr
  • first aid items14K/yr
  • medical care14K/yr
  • first aid kit essentials9K/yr
  • bulk first aid supplies10K/yr
  • medical gear9K/yr
  • first aid supplies bulk5K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Kit Supplies

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common First Aid Kit Supplies questions

Answered from the same tracked data.