Is first aid kit supplies profitable to sell on Amazon United States?

The niche generates $121K/yr across 88 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +58.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the first aid kit supplies niche?

67 brands and 258 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in first aid kit supplies?

Top complaints mined from reviews: Adhesion/Stickiness, Measurement/Reading Accuracy, Size-Overall. The return rate is 0.4%.

When does demand for first aid kit supplies peak?

Demand peaks in Apr; the busiest month runs 2.2× the quietest.

What does it cost to enter the first aid kit supplies niche?

Listings span $3.02–$169.83; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 12,490 reviews — the moat a new listing must climb.

first aid kit supplies

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$17.36

avg listing price — sweet spot $15–$100

Growth

Good+58.8%

90-day search growth — must beat 0% to launch

Price range

Good$3.02–$169.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$121K

$121K/yr · 225K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,489.94

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, first aid kit supplies is a $121K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Apr. Verdict: Worth a look — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

first aid kit supplies market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $104K–$139K; units × avg price
Conversion rate: 3.1%
Avg BSR: #70
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 1.0%
Avg brand age: 61 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

67 falling

Sellers

258

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

25%

Top 20: 60%

Open market

62%

Band-Aid12%
Bactine MAX7%
MedSoft6%
General Medi5%
First Aid Only5%
Johnson & Johnson5%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +58.8% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 2.2×

Open Trend

Top first aid kit supplies search terms

medical stuff40K/yr +902.7%0.0% conv.
first aid kit supplies43K/yr +10.2%4.1% conv.
first aid essentials22K/yr +13.9%3.1% conv.
medico16K/yr +39.5%0.0% conv.
first aid items14K/yr +37.2%5.6% conv.
medical care14K/yr -25.0%0.1% conv.
first aid kit essentials9K/yr +5.8%3.4% conv.
bulk first aid supplies10K/yr -1.4%3.3% conv.
medical gear9K/yr -11.5%0.5% conv.
first aid supplies bulk5K/yr +13.9%4.7% conv.

All search terms

Top first aid kit supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz

Bactine MAX$5.724.7★14,191 rev

First Aid Kit Refill - 200 Piece - Extra Replacement Supplies for First Aid Kits Loose Packed Restock Supply Pack

MedSoft$27.934.7★946 rev

Neosporin Original First Aid Triple Antibiotic Ointment with Bacitracin Zinc for Infection Protection Wound Care Treatment & Helps Minimize the Appearance of Scars for Minor Wounds .5 oz

Johnson & Johnson$4.844.8★44,498 rev

BleedStop First Aid Powder for Blood Clotting Trauma Kit Blood Thinner Patients Camping Safety and Survival Equipment for Moderate to Severe Bleeding Wounds or Nosebleeds - 4 (15g) Pouches

BleedStop$14.754.8★12,379 rev

General Medi 160 Piece First Aid Kit Bag Refill Kit - Includes Instant Cold Pack Bandages Emergency Blanket Moleskin Pad Gauze - Extra Replacement Medical Supplies for First Aid

General Medi$14.864.7★2,002 rev

Newest

by launch date

SuccorWare 90 Pieces First Aid Refill Kit - Wound Care Kit Includes Bandages for Home Travel Hiking - Portable Replacement Kit for First Aid Medical Supplies1 Set

SuccorWare$13.23203 rev

1y ago

AZEN 25 Pack Gauze Rolls Bandages 3 in x 4.1 Yards Premium Medical Supplies & First Aid Supplies Bandage Wrap Vet Wrap Mummy Wraps

AZEN$8.083,025 rev

2y ago

Sting-kill First Aid Anesthetic Swabs Instant Pain + Itch Relief from Bee Stings and Bug Bites First Aid Kit Refill Supplies 10-Count

Sting-kill$10.021,823 rev

3y ago

BAND-AID Brand Travel Ready Portable Emergency First Aid Kit Minor Wound Care Perfect for Home Car Camping Travel & Outdoor Essentials Supplies Include Bandages Neosporin & Tylenol 80 Piece

Band-Aid$10.5813,862 rev

3y ago

RHINO RESCUE First Aid Splint 36 X 4.3 Orange-Gray Keep Bones in Position (1 Folded)

RHINO RESCUE$8.621,865 rev

4y ago

What buyers say about first aid kit supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality tools”

Value For Money14%

“Price is affordable”

Ease Of Use10%

“Easy to operate”

Advertised Vs Actual Product10%

“AS ADVERTISED”

Efficiency6%

“It works quickly”

Size-Overall5%

“the fit is accurate”

Accuracy-Overall2%

“Accurate and easy to use”

Adhesion/Stickiness2%

“SUPER sticky”

Portability2%

“Portable and affordable”

Compactness2%

“Compact kit”

What buyers complain about

Adhesion/Stickiness11%

“Adhesive is terrible”

Measurement/Reading Accuracy9%

“Bad readings”

Size-Overall8%

“Awkward fit”

Functionality-Overall7%

“stopped working”

Quality-Overall7%

“Awful quality control”

Durability4%

“Doesn't last”

Thickness4%

“Its a little thicker than expected”

Accuracy-Overall4%

“NOT ACCURATE”

Value For Money4%

“Way overpriced”

Moist/Dry3%

“Dried out”

Top return reasons

Size-Overall32%

Measurement/Reading Accuracy14%

Functionality-Overall9%

Advertised Vs Actual Product7%

Value For Money5%

Adhesion/Stickiness5%

Accuracy-Overall3%

Quality-Overall3%

Material Quality2%

Display-Overall1%

Common questions

Is first aid kit supplies profitable to sell on Amazon United States?: The niche generates $121K/yr across 88 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +58.8%. Flapen's verdict: Worth a look (62/100).
How competitive is the first aid kit supplies niche?: 67 brands and 258 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in first aid kit supplies?: Top complaints mined from reviews: Adhesion/Stickiness, Measurement/Reading Accuracy, Size-Overall. The return rate is 0.4%.
When does demand for first aid kit supplies peak?: Demand peaks in Apr; the busiest month runs 2.2× the quietest.
What does it cost to enter the first aid kit supplies niche?: Listings span $3.02–$169.83; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 12,490 reviews — the moat a new listing must climb.