Is First Aid Kit profitable to sell on Amazon United States?

Flapen scores First Aid Kit 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $16.4M a year across 24 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +15.9% in the last 90 days.

How competitive is the First Aid Kit niche on Amazon United States?

17 brands and 65 sellers compete in First Aid Kit on Amazon United States. The top 5 First Aid Kit products take 63% of clicks, and the top 5 brands take 81%.

What do buyers complain about in First Aid Kit?

First Aid Kit buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Adhesion/Stickiness. An estimated 0.5% of orders come back.

When does demand for First Aid Kit peak?

Search demand for First Aid Kit on Amazon United States peaks in Jul, and the busiest month runs 1.5× the quietest.

What does it cost to enter the First Aid Kit niche?

First Aid Kit sells for $20.93 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.37 to $47.13. The average product has 7,251 reviews, the count a new listing must catch up to.

First Aid Kit

Maybe

Shoppers spend an estimated $16.4M a year here. But the products selling today already average 4.8★, so First Aid Kit is a Maybe.

Flapen Score: 59
59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size: $16.4M/yr12.1M searches / yr
90-day growth: +15.9%search demand this quarter
Competition: 63%top-5 click share · 17 brands · 65 sellers

Flapen Score

First Aid Kit against its category

The dotted line is the Health & Household average. Past it, First Aid Kit is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The First Aid Kit market on Amazon at a glance

Shoppers on Amazon United States searched for First Aid Kit 12.1M times last year and spent an estimated $16.4M. The top 5 brands take 81% of clicks. Demand peaks in Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 12.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.4M a year.

Searches, last 12 months: 12.1M
Growth, 90 days vs prior 90: +15.9%
Conversion, latest week: 6.5%
Market size, estimated: $16.4Ma year
Peak month: July1.5× the quietest month
Top search term: first aid kit6.0M searches a year

02 · Price

A sale here is worth $20.93.

Listings sell for $20.93 on average, from $3.37 to $47.13. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $20.93 that is $628K to $837K a year per listing.

Average price: $20.93inside the $15 to $100 sweet spot
Price range: $3.37–$47.13
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 30,000–40,000
Revenue per listing a year: $628K–$837K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within First Aid Kits. It carries 7,251 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #16in First Aid Kits
Average rating: 4.75 starsAmazon United States average 4.42 stars
Average reviews: 7,251per listing
Listings tracked: 24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 65 months

Products

Top First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 95%

Open market

17%

Brand 134%
Brand 224%
Brand 312%
Brand 45%
Brand 55%
Brand 62%
Open — no brand owns it (11 brands, 17%)

Demand

First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

first aid kit6.0M/yr +23.3%5.5% conv.
first aid1.8M/yr -20.5%1.1% conv.
first aid kit for car635K/yr +15.3%5.0% conv.
travel first aid kit424K/yr +37.2%4.0% conv.
first aid kit for home430K/yr +13.5%5.0% conv.
first aid kit travel306K/yr +48.6%4.3% conv.
mini first aid kit335K/yr +29.3%2.7% conv.
car first aid kit308K/yr +35.5%4.3% conv.
first aid kits293K/yr +14.9%3.6% conv.
first aid kits for businesses226K/yr +3.6%6.7% conv.

Reviews and returns

What reviews say buyers love and hate about First Aid Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”

25%of negative reviews mention “Size-Overall”

0.5%of orders come back

“Its small”

A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common First Aid Kit questions

Answered from the same tracked data.

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