Is first aid cream profitable to sell on Amazon United States?

The niche generates $535K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (39/100).

How competitive is the first aid cream niche?

3 brands and 81 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in first aid cream?

Top complaints mined from reviews: Allergies, Pain Relief-Overall, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for first aid cream peak?

Demand peaks in Jul–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the first aid cream niche?

Listings span $5.57–$18.04; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 13,754 reviews — the moat a new listing must climb.

first aid cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible24.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good$535K

$535K/yr · 204K searches

Avg price

Okay$10.72

avg listing price — sweet spot $15–$100

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Price range

Bad$5.57–$18.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad13,753.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, first aid cream is a $535K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

first aid cream market data

Units sold / yr: 50K–60K; avg 8,000–10,000/product
Revenue / yr: $536K–$643K; units × avg price
Conversion rate: 24.5%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Neosporin92%
Globe Pharmacy5%
Amazon Basic Care3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top first aid cream search terms

neosporin cream88K/yr +8.1%23.8% conv.
antibiotic cream with pain relief19K/yr +112.0%9.3% conv.
neosporin antibiotic cream67K/yr -55.2%21.6% conv.
neosporin cream plus pain relief9K/yr +30.7%24.7% conv.
neosporin pain relief cream8K/yr +3.6%21.9% conv.
triple antibiotic cream with pain relief7K/yr +31.5%6.8% conv.
neosporin cream antibiotic4K/yr +41.4%18.1% conv.
neosporin antibiotic cream pain relief3K/yr +11.7%26.0% conv.

All search terms

Top first aid cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neosporin + Maximum-Strength Pain Relief Dual Action Cream First Aid Topical Antibiotic and Analgesic Cream for Soothing Infection Protection & Wound Care of Minor Cuts Scrapes & Burns 1 oz

Neosporin$9.664.8★23,025 rev

Neosporin + Pain Relief Dual Action Cream .5 Oz

Neosporin$5.574.8★23,025 rev

Neosporin Original First Aid Antibiotic Ointment for Wounds Infection Protection Treatment Germ-Killing Formula Helps Minimize Appearance Of Scars for Minor Cuts Scrapes Burns 1 Oz

Neosporin$8.684.8★26,638 rev

Neosporin + Lidocaine First Aid Triple Antibiotic Ointment Fast-Acting Maximum Strength Topical Pain Relief 24-Hour Infection Protection that Numbs Away the Pain for Minor Wound Care 1 oz

Neosporin$9.854.8★210 rev

(4 Pack) Globe Dual Action First Aid Antibiotic Cream + Pain Relief Neomycin Polymyxin B Pramoxine HCl Soothes Painful Cuts Burns and Scrapes 24 Hour Infection Protection

Globe Pharmacy$12.984.7★1,083 rev

Newest

by launch date

Neosporin + Lidocaine First Aid Triple Antibiotic Ointment Fast-Acting Maximum Strength Topical Pain Relief 24-Hour Infection Protection that Numbs Away the Pain for Minor Wound Care 1 oz

Neosporin$9.85210 rev

3mo ago

Neosporin + Maximum-Strength Pain Relief Dual Action Cream First Aid Topical Antibiotic & Analgesic for Wound Care of Minor Cuts Scrapes & Burns Polymyxin B & Pramoxine HCl 1 oz 2 Pack

Neosporin$18.0423,025 rev

4y ago

(4 Pack) Globe Dual Action First Aid Antibiotic Cream + Pain Relief Neomycin Polymyxin B Pramoxine HCl Soothes Painful Cuts Burns and Scrapes 24 Hour Infection Protection

Globe Pharmacy$12.981,083 rev

5y ago

Amazon Basic Care Maximum Strength First Aid Triple Antibiotic Ointment Pain Relief For Minor Cuts Scrapes and Burns 3 Ounces

Amazon Basic Care$10.721,122 rev

7y ago

Neosporin + Pain Itch & Scar First Aid Triple Antibiotic Ointment for Infection Protection and Wound Care with Maximum Strength Pain and Itch Relief Helps Minimize The Appearance of Scars 1 oz

Neosporin$10.2311,903 rev

10y ago

What buyers say about first aid cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Value For Money12%

“worth the money”

Advertised Vs Actual Product9%

“Accurate description”

Efficiency8%

“Performs well”

Skin Health4%

“Heals skin problems”

Allergies4%

“Really good for my allergies”

Ease Of Use3%

“Easy to use”

Inflammation3%

“This ointment helped my knee replacement incision to heal”

Cutting/Trimming3%

“great for cuts”

Itch Relief3%

“No more rashes or infections”

What buyers complain about

Allergies15%

“Allergic reaction”

Pain Relief-Overall11%

“Pain”

Advertised Vs Actual Product8%

“Just does not react the way they advertise”

Quality-Overall6%

“quality are better”

Size-Overall5%

“Size is larger than what one normally finds in the pharmacy or grocery store”

De-Grease4%

“It does feel a bit greasy after applying”

Oily/Greasy3%

“I prefer the creme to the ointment because the ointment seems to be a bit oily to me”

Dilute/Watery3%

“WATERY THIN & MESSY”

Smell3%

“It doesn't smell like medication does”

Value For Money3%

“You get a better value”

Top return reasons

Advertised Vs Actual Product33%

Value For Money21%

Oily/Greasy17%

Disinfection8%

Joint Pain8%

Pain Relief-Overall8%

Size-Overall4%

Common questions

Is first aid cream profitable to sell on Amazon United States?: The niche generates $535K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (39/100).
How competitive is the first aid cream niche?: 3 brands and 81 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in first aid cream?: Top complaints mined from reviews: Allergies, Pain Relief-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for first aid cream peak?: Demand peaks in Jul–Dec; the busiest month runs 8.5× the quietest.
What does it cost to enter the first aid cream niche?: Listings span $5.57–$18.04; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 13,754 reviews — the moat a new listing must climb.