First Aid Cream
FailThe top 5 brands take 100% of clicks, so First Aid Cream is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $535K/yr204K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 81 sellers
Flapen Score
First Aid Cream against its category
The dotted line is the Health & Household average. Past it, First Aid Cream is stronger. Inside it, weaker.
Market
The First Aid Cream market on Amazon at a glance
Shoppers on Amazon United States searched for First Aid Cream 204K times last year and spent an estimated $535K. All 3 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 24.5% of those searches ended in a purchase.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 24.5%
- Market size, estimated
- $535Ka year
- Peak month
- July8.5× the quietest month
- Top search term
- neosporin cream88K searches a year
02 · Price
A sale here is worth $10.72.
Listings sell for $10.72 on average, from $5.57 to $18.04. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $10.72 that is $86K to $107K a year per listing.
- Average price
- $10.72under the $15 to $100 sweet spot
- Price range
- $5.57–$18.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $86K–$107K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Antibiotics & Antiseptics. It carries 13,754 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Antibiotics & Antiseptics
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 13,754per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top First Aid Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 192%
- Brand 25%
- Brand 33%
- Open — no brand owns it (0%)
Demand
First Aid Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 8.5×
Search terms
Top First Aid Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neosporin cream88K/yr
- antibiotic cream with pain relief19K/yr
- neosporin antibiotic cream67K/yr
- neosporin cream plus pain relief9K/yr
- neosporin pain relief cream8K/yr
- triple antibiotic cream with pain relief7K/yr
- neosporin cream antibiotic4K/yr
- neosporin antibiotic cream pain relief3K/yr
Reviews and returns
What reviews say buyers love and hate about First Aid Cream
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common First Aid Cream questions
Answered from the same tracked data.









