First Aid Bag

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $867K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

1.8%

Market size, estimated

$867Ka year

Peak month

July1.4× the quietest month

Top search term

first aid bag341K searches a year

Listings sell for $31.00 on average, from $6.93 to $138.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $31.00 that is $23K to $31K a year per listing.

Average price

$31.00inside the $15 to $100 sweet spot

Price range

$6.93–$138.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$23K–$31K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #200 within First Aid Kits. It carries 2,697 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

91%

Out of stock, average day

0.7%

Average rank

#200in First Aid Kits

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,697per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months