Firming Body Oil
FailThe top 5 brands take 100% of clicks, so Firming Body Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $1.3M/yr887K searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 19 sellers
Flapen Score
Firming Body Oil against its category
The dotted line is the Health & Household average. Past it, Firming Body Oil is stronger. Inside it, weaker.
Market
The Firming Body Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Firming Body Oil 887K times last year and spent an estimated $1.3M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 887K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 887K
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $1.3Ma year
- Peak month
- February2.4× the quietest month
- Top search term
- anti cellulite massage oil383K searches a year
02 · Price
A sale here is worth $19.12.
Listings sell for $19.12 on average, from $10.01 to $34.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 15,000 to 20,000 of them. At $19.12 that is $287K to $382K a year per listing.
- Average price
- $19.12inside the $15 to $100 sweet spot
- Price range
- $10.01–$34.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $287K–$382K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Massage Oils. It carries 14,575 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #220in Massage Oils
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 14,575per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Firming Body Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 211%
- Brand 37%
- Brand 45%
Demand
Firming Body Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×
Search terms
Top Firming Body Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anti cellulite massage oil383K/yr
- cellulite massage oil109K/yr
- cellulite oil82K/yr
- firming body oil62K/yr
- m3 naturals anti cellulite massage oil108K/yr
- anticellulite massage oil25K/yr
- body firming oil30K/yr
- skin firming oil13K/yr
- anti cellulite oil18K/yr
- firming oil11K/yr
Reviews and returns
What reviews say buyers love and hate about Firming Body Oil
We read the reviews and the return reasons for every product selling here.
“Bad Odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Firming Body Oil questions
Answered from the same tracked data.









