Firm Toothbrushes for Adults

Shoppers searched for this 859K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $974K a year.

Searches, last 12 months

859K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

12.7%

Market size, estimated

$974Ka year

Peak month

January1.3× the quietest month

Top search term

reach toothbrush134K searches a year

Listings sell for $8.96 on average, from $4.00 to $16.55. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $8.96 that is $27K to $36K a year per listing.

Average price

$8.96under the $15 to $100 sweet spot

Price range

$4.00–$16.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$27K–$36K

Returns

0.2%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #121 within Toothbrushes & Accessories. It carries 7,354 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#121in Toothbrushes & Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

7,354per listing

Listings tracked

22

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months