Skip to content

Fireplace Deodorizer

Maybe

Buyers convert on 14.0% of searches. But the top 5 brands take 100% of clicks, so Fireplace Deodorizer is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$246K/yr90K searches / yr
90-day growth
+34.9%search demand this quarter
Competition
92%top-5 click share · 4 brands · 14 sellers

Flapen Score

Fireplace Deodorizer against its category

The dotted line is the Health & Household average. Past it, Fireplace Deodorizer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Deodorizer market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Deodorizer 90K times last year and spent an estimated $246K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+34.9%
Conversion, latest week
14.0%
Market size, estimated
$246Ka year
Peak month
July1.6× the quietest month
Top search term
moso natural air purifying bag44K searches a year

02 · Price

A sale here is worth $19.66.

Listings sell for $19.66 on average, from $10.04 to $38.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $19.66 that is $15K to $20K a year per listing.

Average price
$19.66inside the $15 to $100 sweet spot
Price range
$10.04–$38.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Air Fresheners. It carries 4,398 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Air Fresheners
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
4,398per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Fireplace Deodorizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 213%
  • Brand 33%
  • Brand 42%

Demand

Fireplace Deodorizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Fireplace Deodorizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moso natural air purifying bag44K/yr
  • charcoal odor absorber for car11K/yr
  • moso natural charcoal bags5K/yr
  • moso natural6K/yr
  • moso4K/yr
  • car charcoal odor absorber4K/yr
  • moso natural air purifying bags4K/yr
  • activated charcoal for car3K/yr
  • charcoal car odor absorber4K/yr
  • moso charcoal bags odor absorber4K/yr

Reviews and returns

What reviews say buyers love and hate about Fireplace Deodorizer

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
1.2%of orders come back
“Odor”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fireplace Deodorizer questions

Answered from the same tracked data.