fireplace deodorizer
Worth a lookShows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.66avg listing price — sweet spot $15–$100
Price range
Great$10.04–$38.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Market size
Okay$246K$246K/yr · 90K searches
Review moat
Bad4,397.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fireplace deodorizer is a $246K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
fireplace deodorizer market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $197K–$246K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- MOSO NATURAL82%
- Vergali13%
- CLEVAST3%
- Mayunuo2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top fireplace deodorizer search terms
- moso natural air purifying bag44K/yr
- charcoal odor absorber for car11K/yr
- moso natural charcoal bags5K/yr
- moso natural6K/yr
- moso4K/yr
- car charcoal odor absorber4K/yr
- moso natural air purifying bags4K/yr
- activated charcoal for car3K/yr
- charcoal car odor absorber4K/yr
- moso charcoal bags odor absorber4K/yr
Top fireplace deodorizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moso Natural Air Purifying Bag 200g (4 Pack) Premium Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$38.404.4★2,626 rev
Moso Natural Air Purifying Bag 600g Premium Charcoal Odor Absorber & Room Deodorizer for Large Spaces Lasts 2 Years Bedroom Basement Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag
MOSO NATURAL$24.584.4★2,281 rev
Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$12.144.3★1,188 rev
Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator
Vergali$20.884.2★17,577 rev
Moso Natural Air Purifying Bag 200g (2 Pack) Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$22.774.4★423 rev
Newest
by launch date
Mayunuo Activated Charcoal Odor Absorber for Strong Odor Basement Cars Closets Shoes Smoke. 3 Pack Bamboo Charcoal Air Purifying Bags Deodorizer Odor Eliminator for Home
Mayunuo$10.044,853 rev
Moso Natural Air Purifying Bag 200g (2 Pack) Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$22.77423 rev
Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator
Vergali$20.8817,577 rev
CLEVAST Bamboo Charcoal Air Purifying Bags - (Large 4200g) Removes Odors and Moisture Nature Fresh Air Purifier Bags Odor Eliminator for Home Car Pets Bathroom Basement
CLEVAST$13.694,807 rev
Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$12.141,188 rev
Trending
90-day click momentumMoso Natural Air Purifying Bag 200g (4 Pack) Premium Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$38.404.4★
Moso Natural Air Purifying Bag 600g Premium Charcoal Odor Absorber & Room Deodorizer for Large Spaces Lasts 2 Years Bedroom Basement Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag
MOSO NATURAL$24.584.4★
Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$12.144.3★
Moso Natural Air Purifying Bag 300g Premium Charcoal Odor Absorber & Deodorizer for Closets Bathrooms & Small Spaces Lasts 2 Years Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag
MOSO NATURAL$14.804.3★
Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator
Vergali$20.884.2★
What buyers say about fireplace deodorizer
What buyers praise and complain about, mined from review topics.What buyers love
“smells nice”
“Overall, its a decent product and does have some effect,”
“As advertised”
“Works well”
“Great value”
“Easy to Use”
“it fits perfectly”
“They worked really well in absorbing odors”
“while its nice it auto cleans”
“durable”
What buyers complain about
“Odor”
“Doesn't work well at all”
“Waste of money”
“Very Small Bags”
“They dont absorb anything”
“Dont work as described”
“it set for 2 months with no power”
“Complete waste of money”
“It seems these charcoal bags leak fine charcoal dust”
“Color is not as advertised”
Top return reasons
Common questions
- Is fireplace deodorizer profitable to sell on Amazon United States?
- The niche generates $246K/yr across 8 tracked products. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fireplace deodorizer niche?
- 4 brands and 14 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fireplace deodorizer?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 1.2%.
- When does demand for fireplace deodorizer peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the fireplace deodorizer niche?
- Listings span $10.04–$38.40; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 4,398 reviews — the moat a new listing must climb.