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52

fireplace broom

Worth a look

Shows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-76.1% this quarter) keeps it on the watch list.

Market size 12Growth 0Conversion 57Competition 71Returns 77Price range 72Avg price 80Brand share 84Review moat 69Quality gap 65

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great$16.85

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$8.44–$31.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good734.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 60K searches

Growth

Bad-76.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fireplace broom is a $49K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

fireplace broom market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$51K–$67K
units × avg price
Conversion rate
4.8%
Avg BSR
#3,537
Page quality
0%
Prime
88%
Sponsored
73%
Out of stock
14.9%
Avg brand age
55 months
Avg seller age
198 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

51

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

42%

Top 20: 75%

Open market

46%

  • MR.SIGA14%
  • Minuteman International14%
  • Rocky Mountain Goods11%
  • Carlisle FoodService Products9%
  • MYFIREPLACEDIRECT4%
  • GMAPATS3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.1% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.0×

Top fireplace broom search terms

  • fireplace brush25K/yr
  • fireplace broom24K/yr
  • ash brush5K/yr
  • fireplace broom replacement6K/yr
All search terms

Top fireplace broom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fireplace broom

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning14%

“Makes it very easy to clean”

Quality-Overall13%

“Amazing quality”

Size-Overall10%

“Works perfectly and fits the broom head just right”

Advertised Vs Actual Product10%

“Work as expected”

Value For Money6%

“Reasonable price”

Strength6%

“Sturdy”

Ease Of Use5%

“Easy to use”

Durability4%

“Durable”

Design-Overall3%

“Great quality and design”

Compactness2%

“the brush and pan are nice and compact”

What buyers complain about

Size-Overall19%

“my immediate thought was that it was too short”

Quality-Overall12%

“This was very low quality”

Durability11%

“break pretty easily”

Ease Of Cleaning9%

“Takes longer to keep area clean”

Thickness4%

“Thinner than expected”

Strength3%

“Its very weak”

Ease Of Use3%

“the full length of the extension is pretty difficult to use”

Advertised Vs Actual Product3%

“Looks are deceiving”

Value For Money2%

“Not Worth the Price”

Material Quality2%

“Very cheap material”

Top return reasons

Size-Overall72%
Advertised Vs Actual Product6%
Quality-Overall4%
Material Quality3%
Value For Money2%
Strength2%
Functionality-Overall2%
Cleaning Modes1%
Product Condition1%
Defective Material/Parts1%

Common questions

Is fireplace broom profitable to sell on Amazon United States?
The niche generates $49K/yr across 40 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -76.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the fireplace broom niche?
31 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in fireplace broom?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.
When does demand for fireplace broom peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 11.0× the quietest.
What does it cost to enter the fireplace broom niche?
Listings span $8.44–$31.99; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 735 reviews — the moat a new listing must climb.