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Fire Salt

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Fire Salt is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$2.6M/yr990K searches / yr
90-day growth
+53.5%search demand this quarter
Competition
83%top-5 click share · 4 brands · 4 sellers

Flapen Score

Fire Salt against its category

The dotted line is the Health & Household average. Past it, Fire Salt is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Salt market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Salt 990K times last year and spent an estimated $2.6M. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 990K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
990K
Growth, 90 days vs prior 90
+53.5%
Conversion, latest week
7.7%
Market size, estimated
$2.6Ma year
Peak month
July6.1× the quietest month
Top search term
fire salt188K searches a year

02 · Price

A sale here is worth $33.51.

Listings sell for $33.51 on average, from $19.87 to $42.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $33.51 that is $168K to $201K a year per listing.

Average price
$33.51inside the $15 to $100 sweet spot
Price range
$19.87–$42.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$168K–$201K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #50 within Electrolyte Replacements. It carries 640 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#50in Electrolyte Replacements
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
640per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Fire Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 218%
  • Brand 312%
  • Brand 48%

Demand

Fire Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 6.1×

Search terms

Top Fire Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire salt188K/yr
  • saltt159K/yr
  • fire salt hydration sticks76K/yr
  • salt electrolytes99K/yr
  • lmnt sparkling water121K/yr
  • saltte electrolyte packets93K/yr
  • firesalt33K/yr
  • lmnt pink lemonade12K/yr
  • salt electrolytes powder packets37K/yr
  • firesalt hydration sticks21K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Salt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Flavor”
25%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Way too salty”
A buyer, on “Salt Content”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fire Salt questions

Answered from the same tracked data.