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Fire Opal

Maybe

The products selling today average only 3.9★. But shoppers spend an estimated $45K a year here, so Fire Opal is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$45K/yr185K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
34%top-5 click share · 32 brands · 47 sellers

Flapen Score

Fire Opal against its category

The dotted line is the Health & Household average. Past it, Fire Opal is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Opal market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Opal 185K times last year and spent an estimated $45K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
1.0%
Market size, estimated
$45Ka year
Peak month
December1.8× the quietest month
Top search term
fire opal37K searches a year

02 · Price

A sale here is worth $24.53.

Listings sell for $24.53 on average, from $5.59 to $120.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.53 that is $0 to $2K a year per listing.

Average price
$24.53inside the $15 to $100 sweet spot
Price range
$5.59–$120.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #7,168 within Healing Crystals. It carries 316 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
5.1%
Average rank
#7,168in Healing Crystals
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
316per listing
Listings tracked
55

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fire Opal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

47

Top-5 brand share

51%

Top 20: 89%

Top-5 click share

34%

Top 20: 66%

Open market

45%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Fire Opal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Fire Opal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire opal37K/yr
  • opal stone26K/yr
  • opals20K/yr
  • fire opal jewelry16K/yr
  • raw opal16K/yr
  • ethiopian opal15K/yr
  • opal gifts8K/yr
  • opalo piedra natural4K/yr
  • rough opal5K/yr
  • opal stones6K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Opal

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
29%of negative reviews mention “Size-Overall”
2.4%of orders come back
“The pieces are tiny”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fire Opal questions

Answered from the same tracked data.