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Fire Crackling Sound Machine

Fail

Demand is soft, at -66.0% this quarter, so Fire Crackling Sound Machine is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$9K/yr20K searches / yr
90-day growth
-66.0%search demand this quarter
Competition
68%top-5 click share · 11 brands · 14 sellers

Flapen Score

Fire Crackling Sound Machine against its category

The dotted line is the Health & Household average. Past it, Fire Crackling Sound Machine is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Crackling Sound Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Crackling Sound Machine 20K times last year and spent an estimated $9K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-66.0%
Conversion, latest week
1.5%
Market size, estimated
$9Ka year
Peak month
December12.4× the quietest month
Top search term
fireplace sound machine5K searches a year

02 · Price

A sale here is worth $28.60.

Listings sell for $28.60 on average, from $12.57 to $39.29. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.60 that is $0 to $3K a year per listing.

Average price
$28.60inside the $15 to $100 sweet spot
Price range
$12.57–$39.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #38,830 within Sleep & Snoring. It carries 7,348 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
6.9%
Average rank
#38,830in Sleep & Snoring
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
7,348per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fire Crackling Sound Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

14

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • Brand 132%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Fire Crackling Sound Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Fire Crackling Sound Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireplace sound machine5K/yr
  • fire crackling sound machine4K/yr
  • fireplace crackling sound3K/yr
  • crackling fireplace sound machine4K/yr
  • crackling sound for gas fireplace2K/yr
  • fireplace crackle sound box4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Crackling Sound Machine

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Sleep Quality”
20%of negative reviews mention “Durability”
3.2%of orders come back
“Didn't last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fire Crackling Sound Machine questions

Answered from the same tracked data.