fire blaze lighter
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Growth
Incredible+231.4%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Great$7.68–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,548.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 7K searches
According to Flapen's Amazon United States niche tracking, fire blaze lighter is a $1K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
fire blaze lighter market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$5K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,100
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 88%
- Out of stock
- 28.9%
- Avg brand age
- 33 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
23%
- uphrgmd20%
- AlpCraft18%
- CIKSONT17%
- ELCELC9%
- Generic8%
- uhnmki7%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +231.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 107.6×
Top fire blaze lighter search terms
- blaze flame lighters2K/yr
- fireblaze electric plasma lighter545/yr
- blaze lighter1K/yr
- fireblaze1K/yr
- fire blaze lighter electric692/yr
- fireblaze electric lighter698/yr
- fire blaze lighter455/yr
- fire blaze373/yr
- fireblaze lighter328/yr
- fire blaze plasma lighter56/yr
Top fire blaze lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adjustable Windproof Arc Lighters with Safety Lock & 360 Ignition for Candles Camping BBQ Kitchen Outdoor Use
uphrgmd$10.703.2★16 rev
Camping Lighter Torch Lighter Straight Flame Bright Fire Refillable Windproof Adjustable Color with Safety Lock for Campfires Kitchen Hiking Candles Fireplace BBQ Outdoor Essentials (Black)
AlpCraft$22.064.3★824 rev
Torch Lighter with Safety Lock & 360 Inverted Ignition Refillable Butane Gas Lighter High-Heat Outdoor Flame for Camping BBQ Baking Campfire Outdoor Cooking
CIKSONT$16.752.7★50 rev
Torch Lighter Bright Fire Lighter with Safety Lock and Adjustable Red/Blue Flame Refillable Butane Gas Windproof Jet Flame Cool Lighters for Candles Campfires BBQ Baking Camping Gift
ELCELC$23.264.3★1,136 rev
Camping Outdoor Windproof Straight Flame Lighter Lightsaber Lighters Torch (Blue)
ZENKLET$24.302.3★8 rev
Newest
by launch date
Luxblaze Plasma Lighter Windproof Arc Lighter for Camping BBQ Flameless Electric Igniter with Safety Lock Butane Gas NOT Included Refill Required Before First Use
LUXBLAZE PRO$39.984 rev
Lux Blaze Torch Lighter Luxblaze Refillable Butane Lighter with Safety Lock & 360 Inverted Ignition Powerful Adjustable Flame (Black)
fuiznox$14.786 rev
Lux Blaze Lighter Lux Blaze Torch Luxblaze Lighter Windproof Rechargeable Torch with Lock & Adjustable Flame High-Heat Outdoor Arc Torch for Camping BBQ Candles Baking Outdoor Cooking (1*Black)
Generic$16.3613 rev
Adjustable Windproof Arc Lighters with Safety Lock & 360 Ignition for Candles Camping BBQ Kitchen Outdoor Use
uphrgmd$10.7016 rev
Camping Outdoor Windproof Straight Flame Lighter Lightsaber Lighters Torch (Blue)
ZENKLET$24.308 rev
Trending
90-day click momentum
Torch Lighter with Safety Lock & 360 Inverted Ignition Refillable Butane Gas Lighter High-Heat Outdoor Flame for Camping BBQ Baking Campfire Outdoor Cooking
CIKSONT$16.802.7★
Torch Lighter - Powerful Adjustable & Refillable Straight Flame Butane Lighter with Safety Lock & 360 Inverted Ignition Outdoor Windproof for Candles BBQ Camping (B)
Generic$16.263.0★
Luxblaze Plasma Lighter Windproof Arc Lighter for Camping BBQ Flameless Electric Igniter with Safety Lock Butane Gas NOT Included Refill Required Before First Use
LUXBLAZE PRO$39.984.5★
Camping Outdoor Windproof Straight Flame Lighter Lightsaber Lighters Torch (Blue)
ZENKLET$24.302.3★
Adjustable Windproof Arc Lighters with Safety Lock & 360 Ignition for Candles Camping BBQ Kitchen Outdoor Use
uphrgmd$10.703.2★
What buyers say about fire blaze lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Cool torch lighter”
“Performed as advertised”
“Great for campfires”
“is well built”
“Price is unbeatable”
“Easy to use”
“It performs admirably”
“This is fun to play with”
“It is rechargeable”
What buyers complain about
“Deceptive Advertising”
“Poor quality”
“Does not work under any condition”
“Wont Charge”
“Pieces started falling out of it after a month”
“Bigger than I expected”
“It leaks”
“doesn't actually change colors”
“If elderly or have weakness its to difficult to use”
“Complete scam, in my opinion”
Top return reasons
Common questions
- Is fire blaze lighter profitable to sell on Amazon United States?
- The niche generates $1K/yr across 17 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +231.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the fire blaze lighter niche?
- 14 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in fire blaze lighter?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Functionality-Overall. The return rate is 1.3%.
- When does demand for fire blaze lighter peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 107.6× the quietest.
- What does it cost to enter the fire blaze lighter niche?
- Listings span $7.68–$39.98; the average listing price is $18.18 (sweet spot $15–$100). The average incumbent carries 1,548 reviews — the moat a new listing must climb.