Is fir essential oil profitable to sell on Amazon United States?

The niche generates $29K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the fir essential oil niche?

22 brands and 37 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in fir essential oil?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.0%.

When does demand for fir essential oil peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the fir essential oil niche?

Listings span $5.45–$75.98; the average listing price is $15.36 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.

fir essential oil

Worth a look

Shows sweet-spot pricing room ($5.45–$75.98), but a small market ($29K/yr) keeps it on the watch list.

Price range

Great$5.45–$75.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.36

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,372.84

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Market size

Bad$29K

$29K/yr · 21K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, fir essential oil is a $29K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fir essential oil market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $31K–$38K; units × avg price
Conversion rate: 8.8%
Avg BSR: #630
Page quality: 0%
Prime: 87%
Sponsored: 84%
Out of stock: 5.7%
Avg brand age: 80 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

58%

Top 20: 93%

Open market

27%

Sun Essential Oils17%
SVA ORGANICS16%
Edens Garden14%
Plant Therapy14%
Aromatics International8%
AKARZ4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -2.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top fir essential oil search terms

fir needle essential oil12K/yr -2.6%10.0% conv.
siberian fir essential oil6K/yr -2.6%8.6% conv.
white fir essential oil3K/yr -5.3%7.0% conv.
fir needle essential oils331/yr +24.5%0.0% conv.

All search terms

Top fir essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fir Needle (Large 4 Ounce) Best Essential Oil

Sun Essential Oils$11.564.0★938 rev

SVA Fir Needle Essential Oil 4 Fl Oz 100% Natural Fir Needle Oil - for Diffuser Hair Care Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making with Dropper

SVA ORGANICS$19.584.4★1,153 rev

Plant Therapy Fir Needle Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Fresh Scent Respiratory Support DIY Cleaners

Plant Therapy$10.544.5★1,170 rev

Edens Garden Fir Needle- Siberian Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Candle Laundry Humidifiers 10 ml (.33 fl oz)

Edens Garden$14.284.5★246 rev

Aromatics International Premium Organic Siberian Fir Essential Oil 5ml | 100% Pure Essential Oil for Diffusion & Aromatherapy

Aromatics International$10.114.7★10 rev

Newest

by launch date

LOTUSJOY 100% Pure Organic Fir Needle Essential Oil 0.34 Fl Oz Natural Fir Needle Oil in Amber Glass Bottle with Dropper for Diffuser Massage Skin Care DIY

LOTUSJOY$12.405 rev

11mo ago

MAYJAM Pine Needles Essential Oil - 1.01 Fl.oz - Premium Grade Essential Oils for Home Diffusers Skin Care - Pine Needles Oil for Soap Candle Making Scent

MAYJAM$5.4517,844 rev

12mo ago

SU JUABA 4 Fl Oz Pine Needle Essential Oil Aromatherapy Oil for Diffuser Skin Hair Candle & Soap Making - 118ML

SU JUABA$9.17276 rev

1y ago

HBNO Fir Needle Essential Oil - 1 oz (30ml) Travel Size - Natural Fir Needle Oil - Perfect for Cleaning Aromatherapy DIY Soap & Diffuser

HBNO$9.918 rev

2y ago

Aromatics International Premium Organic Siberian Fir Essential Oil 5ml | 100% Pure Essential Oil for Diffusion & Aromatherapy

Aromatics International$10.1110 rev

2y ago

What buyers say about fir essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Great smell”

Quality-Overall10%

“An Exceptional Product Worth Experiencing”

Ingredients-Overall3%

“Loved this essential oil”

Advertised Vs Actual Product3%

“Product was as advertised”

Strength2%

“It's strong”

Value For Money2%

“In addition, the value it provides is remarkable”

Efficiency2%

“Works well in mister”

Natural Ingredients1%

“Natural smell like pine trees”

Durability1%

“It delivers on its promises with impressive reliability and performance”

Size-Overall1%

“Nice size”

What buyers complain about

Smell75%

“Smells like something artificial and lab created”

Advertised Vs Actual Product4%

“it smelled nothing like it was described”

Quality-Overall3%

“Atleast its cheap garbage”

Leak-Proof2%

“OK so, it leaked a little bit which I know happens sometimes”

Oily/Greasy2%

“Oil mixed with water”

Value For Money1%

“Waste of money”

Functionality-Overall1%

“wasnt working for me”

Natural Resource Wastage1%

“Total waste of money”

Durability1%

“fades fast”

Strength1%

“Not strong enough”

Top return reasons

Smell79%

Advertised Vs Actual Product9%

Leak-Proof5%

Quality-Overall1%

Oily/Greasy1%

Vegan/Organic1%

Certifications1%