fiori di sicilia
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Price range
Great$6.61–$49.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good563.73avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 49K searches
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fiori di sicilia is a $45K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
fiori di sicilia market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,027
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 9%
- Out of stock
- 13.7%
- Avg brand age
- 92 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
28
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Homemade Baking53%
- Alfaw17%
- Rodelle11%
- Amoretti6%
- Larissa Veronica4%
- LorAnn Oils3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Top fiori di sicilia search terms
- fiori di sicilia18K/yr
- fiori di sicilia extract9K/yr
- fiori di sicilia king arthur4K/yr
- panettone essence8K/yr
- panettone essence for baking4K/yr
- esencia de panettone6K/yr
Top fiori di sicilia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premium Authentic Fiori di Sicilia Product of Italy 100% Essential Oil of Citrus Fruits 1 oz
Homemade Baking$19.994.5★780 rev
Premium Authentic Fiori di Sicilia Product of Italy 100% Essential Oil of Citrus Fruits 1 oz
Alfaw$18.754.7★25 rev
Premium Authentic Aroma Panettone Product of Italy 100% Essential Oil 2 oz
Homemade Baking$25.384.5★780 rev
Premium Authentic Fiori di Sicilia Product of Italy 100% Essential Oil of Citrus Fruits 2 oz
Homemade Baking$29.954.5★780 rev
Rodelle Fiori di Sicilia Citrus Floral Extract Kosher Gluten Free 2 Fl Oz.
Rodelle$8.154.7★323 rev
Newest
by launch date
Pure Orange Blossom Extract for Baking and Mixology - 100 Servings Premium Natural Flavoring for Cooking Desserts & Beverages - Kosher Keto Friendly Vegan & Gluten-Free (2oz Extract with Latex-Free Dropper)
SAENA BAKING CO$14.689 rev
Amoretti - Natural Fiori di Sicilia Extract Water Soluble 2 oz - Highly Concentrated & Perfect For Pastry Savory Brewing and more Preservative Free Vegan Kosher Pareve Keto Friendly
Amoretti$49.290 rev
Rodelle Fiori di Sicilia Citrus Floral Extract Kosher Gluten Free 2 Fl Oz.
Rodelle$8.15323 rev
Premium Authentic Fiori di Sicilia Product of Italy 100% Essential Oil of Citrus Fruits 1 oz
Homemade Baking$19.99780 rev
Premium Authentic Aroma Panettone Product of Italy 100% Essential Oil 2 oz
Homemade Baking$25.38780 rev
Trending
90-day click momentumPremium Authentic Fiori di Sicilia Product of Italy 100% Essential Oil of Citrus Fruits 1 oz
Alfaw$18.754.7★
Pure Orange Blossom Extract for Baking and Mixology - 100 Servings Premium Natural Flavoring for Cooking Desserts & Beverages - Kosher Keto Friendly Vegan & Gluten-Free (2oz Extract with Latex-Free Dropper)
SAENA BAKING CO$14.682.3★
Premium Authentic Fiori di Sicilia Product of Italy 100% Essential Oil of Citrus Fruits 2 oz
Homemade Baking$29.954.5★
LorAnn Citrus Blossom SS Flavor 1 ounce bottle
LorAnn Oils$12.044.8★
Premium Authentic Aroma Panettone Product of Italy 100% Essential Oil 2 oz
Homemade Baking$25.384.5★
What buyers say about fiori di sicilia
What buyers praise and complain about, mined from review topics.What buyers love
“Authentic flavor”
“Truly Affordable”
“Nice and fruity”
“It smelled good”
“Makes baked goods taste even better”
“Good product”
“Citrusy good”
“If kept in the refrigerator, it lasts a long time”
“This was the perfect extract for my panettone”
“Natural ingredients”
What buyers complain about
“I saw that it's contain alcohol”
“A little pricey”
“You will want to dilute it A LOT”
“It tastes like citronella even in a small quantity”
Top return reasons
Common questions
- Is fiori di sicilia profitable to sell on Amazon United States?
- The niche generates $45K/yr across 11 tracked products. 90-day search growth is -32.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the fiori di sicilia niche?
- 8 brands and 28 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fiori di sicilia?
- Top complaints mined from reviews: Alcohol Content, Value For Money, Dilute/Watery. The return rate is 0.0%.
- When does demand for fiori di sicilia peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the fiori di sicilia niche?
- Listings span $6.61–$49.29; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.