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Fiori Di Sicilia

Fail

Demand is soft, at -32.9% this quarter, so Fiori Di Sicilia is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$45K/yr49K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
81%top-5 click share · 8 brands · 28 sellers

Flapen Score

Fiori Di Sicilia against its category

The dotted line is the Health & Household average. Past it, Fiori Di Sicilia is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fiori Di Sicilia market on Amazon at a glance

Shoppers on Amazon United States searched for Fiori Di Sicilia 49K times last year and spent an estimated $45K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
4.4%
Market size, estimated
$45Ka year
Peak month
December6.1× the quietest month
Top search term
fiori di sicilia18K searches a year

02 · Price

A sale here is worth $20.68.

Listings sell for $20.68 on average, from $6.61 to $49.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $20.68 that is $5K to $10K a year per listing.

Average price
$20.68inside the $15 to $100 sweet spot
Price range
$6.61–$49.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,027 within Aromatherapy. It carries 564 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
36%
Out of stock, average day
13.7%
Average rank
#1,027in Aromatherapy
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
564per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Fiori Di Sicilia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

28

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 153%
  • Brand 217%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Fiori Di Sicilia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Fiori Di Sicilia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fiori di sicilia18K/yr
  • fiori di sicilia extract9K/yr
  • fiori di sicilia king arthur4K/yr
  • panettone essence8K/yr
  • panettone essence for baking4K/yr
  • esencia de panettone6K/yr

Reviews and returns

What reviews say buyers love and hate about Fiori Di Sicilia

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Flavor”
33%of negative reviews mention “Alcohol Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“I saw that it's contain alcohol”
A buyer, on “Alcohol Content”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Fiori Di Sicilia questions

Answered from the same tracked data.