Filson Wax

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

-53.7%

Conversion, latest week

12.2%

Market size, estimated

$465Ka year

Peak month

September9.0× the quietest month

Top search term

barbour wax32K searches a year

Listings sell for $70.95 on average, from $13.10 to $295.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $70.95 that is $71K to $89K a year per listing.

Average price

$70.95inside the $15 to $100 sweet spot

Price range

$13.10–$295.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,000–1,250

Revenue per listing a year

$71K–$89K

Returns

0.6%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Wood Polish & Care. It carries 2,013 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

67%

Out of stock, average day

0.0%

Average rank

#224in Wood Polish & Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,013per listing

Listings tracked

6

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

92 months