filson wax
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$70.95avg listing price — sweet spot $15–$100
Market size
Good$465K$465K/yr · 54K searches
Review moat
Okay2,013.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay$13.10–$295.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-53.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, filson wax is a $465K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
filson wax market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $426K–$568K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Barbour66%
- Filson23%
- Otter Wax12%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
Top filson wax search terms
- barbour wax32K/yr
- filson wax10K/yr
- filson oil finish wax8K/yr
- barbour wax thornproof dressing2K/yr
- barbour wax kit2K/yr
Top filson wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barbour Thornproof Dressing No Color One Size
Barbour$28.744.8★5,334 rev
Filson Oil Finish Wax - 1 fl oz
Filson$13.234.6★118 rev
Filson Oil Finish Wax 11069033
Filson$45.394.6★378 rev
Otter Wax Heavy-Duty Fabric Wax Bar | 2.25 oz | Surface Sealing Waterproofing Wax for Waxed Canvas Jackets Bags Shoes & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
Otter Wax$13.104.6★4,313 rev
Otter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
Otter Wax$30.084.5★1,895 rev
Newest
by launch dateOtter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
Otter Wax$30.081,895 rev
Filson Oil Finish Wax - 1 fl oz
Filson$13.23118 rev
Barbour Thornproof Dressing No Color One Size
Barbour$28.745,334 rev
Barbour Mens Beaufort Wax Jacket Sage SM (36)
Barbour$295.1541 rev
Filson Oil Finish Wax 11069033
Filson$45.39378 rev
Trending
90-day click momentumBarbour Mens Beaufort Wax Jacket Sage SM (36)
Barbour$295.154.6★
Filson Oil Finish Wax 11069033
Filson$45.394.6★
Otter Wax Heavy-Duty Fabric Wax Bar | 2.25 oz | Surface Sealing Waterproofing Wax for Waxed Canvas Jackets Bags Shoes & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
Otter Wax$13.104.6★
Barbour Thornproof Dressing No Color One Size
Barbour$28.744.8★
Otter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
Otter Wax$30.084.5★
What buyers say about filson wax
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“As advertised”
“keeping my stuff water resistant”
“The hair dryer also works well”
“Easy to use”
“Most scratches gone and much softer”
“Barbour stores used to do these relatively cheap”
“Great for waxing roughout leather boots”
“Best when you have a nice hot sunny day and microfiber pads”
“Seems to work well if instructions are followed”
What buyers complain about
“After a few weeks it gives off a fume-smell”
“Small”
“First picture the pack is very light colored”
“Look elsewhere this is no where near as good as the traditional stuff”
“it did not make my Carhartt jacket water resistant at all”
“Overpriced”
“Little stiff”
“There is a learning curve to get used to how to apply”
Top return reasons
Common questions
- Is filson wax profitable to sell on Amazon United States?
- The niche generates $465K/yr across 6 tracked products. 90-day search growth is -53.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the filson wax niche?
- 3 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in filson wax?
- Top complaints mined from reviews: Smell, Size-Overall, Color. The return rate is 0.6%.
- When does demand for filson wax peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the filson wax niche?
- Listings span $13.10–$295.15; the average listing price is $70.95 (sweet spot $15–$100). The average incumbent carries 2,013 reviews — the moat a new listing must climb.