fiesta plates
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$22.81avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Review moat
Great167.99avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.53–$97.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$196K$196K/yr · 449K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fiesta plates is a $196K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
fiesta plates market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $137K–$182K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #945
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 2.6%
- Avg brand age
- 33 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
78
Top-5 brand share
40%
Top 20: 72%
Top-5 click share
21%
Top 20: 48%
Open market
57%
- Yungyan19%
- Qyeahkj9%
- Kepeel5%
- Honeydak4%
- vancasso3%
- Remerry3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Top fiesta plates search terms
- mexican plates69K/yr
- fiesta plates45K/yr
- cielito lindo plates31K/yr
- platos de barro37K/yr
- talavera plates32K/yr
- mexican paper plates29K/yr
- platos de barro mexicanos42K/yr
- terracotta plates24K/yr
- clay plates22K/yr
- mexican party plates16K/yr
Top fiesta plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yungyan 100 Pcs Cielito Lindo Plates Platos De Barro Mexicanos Paper Plates Baby Shower Cielito Lindo Party Supplies 7 Inch Mexican Plate Terracotta Clay Pottery Cinco De Mayo Wedding Party Decoration
Yungyan$19.504.3★150 rev
Honeydak 6 Pcs 6 Inch Platos De Barro Mexicanos Ceramic Plates Mexican Cielito Lindo Party Plates Salad Dessert Dish Terracotta Flower Pottery Plate for Mexican Cinco De Mayo Party Supplies
Honeydak$28.604.2★66 rev
Yungyan 100 Pcs Cielito Lindo Plates Platos De Barro Mexicanos Paper Plates Baby Shower Cielito Lindo Party Supplies 9 Inch Mexican Plate Terracotta Clay Pottery Cinco De Mayo Wedding Party Decoration
Yungyan$26.804.3★150 rev
U-QE 20 Pcs Plastic Mexican Plates - Cielito Lindo Baby Shower Plates Cielito Lindo Party Decoration - 10.25 Dinner & 7.5 Dessert Plastic Platos De Barro Mexicanos
U-QE$21.604.7★32 rev
144Pcs Cielito Lindo Party Decoration Platos De Barro Mexicanos Clay Plates Mexican decor Terracotta Pottery Paper Cups for Mexican Themed Party Decorations Cielito Lindo Baby Shower
Ghokawu$19.084.3★39 rev
Newest
by launch date
Cielito Lindo 72 PCS Plates Platos de Barro Party Tableware Set Serves 24 - Paper Plates & Napkins for Mexican Fiesta Cinco de Mayo Baby Shower & Traditional Celebrations
Actilize$13.0163 rev
Honeydak 6 Pcs 6 Inch Platos De Barro Mexicanos Ceramic Plates Mexican Cielito Lindo Party Plates Salad Dessert Dish Terracotta Flower Pottery Plate for Mexican Cinco De Mayo Party Supplies
Honeydak$28.6066 rev
Fancy Land Mexican Cinco de Mayo Food Trays Fiesta Disposable Party Decorations Paper Trays Taco Boats for Snack Nacho Birthday Supplies 24 Pack
Fancy Land$10.489 rev
Remerry 6 Pcs Mexican Clay Bowls Set 4.33 Inch Floral Terracotta Traditional Clay Cooking Pots Plates and Serving Dish Platos De Barro Mexicanos Earthenware for Baking Yogurt Mexican Cuisine
Remerry$30.6316 rev
Yungyan 50 Pcs Mexican Plastic Plates Mexican Party Decoration Dinnerware Plastic Plates Cielito Lindo Birthday Baby Shower Party Decor(10.25inch Brown 50)
Yungyan$50.9131 rev
Trending
90-day click momentumFancy Land Mexican Cinco de Mayo Food Trays Fiesta Disposable Party Decorations Paper Trays Taco Boats for Snack Nacho Birthday Supplies 24 Pack
Fancy Land$10.483.5★
Honeydak 6 Pcs 6 Inch Platos De Barro Mexicanos Ceramic Plates Mexican Cielito Lindo Party Plates Salad Dessert Dish Terracotta Flower Pottery Plate for Mexican Cinco De Mayo Party Supplies
Honeydak$28.604.2★
Cielito Lindo 72 PCS Plates Platos de Barro Party Tableware Set Serves 24 - Paper Plates & Napkins for Mexican Fiesta Cinco de Mayo Baby Shower & Traditional Celebrations
Actilize$13.014.4★
Remerry 6 Pcs Mexican Clay Bowls Set 4.33 Inch Floral Terracotta Traditional Clay Cooking Pots Plates and Serving Dish Platos De Barro Mexicanos Earthenware for Baking Yogurt Mexican Cuisine
Remerry$30.634.9★
Dereinwo 50Pcs Fiesta Paper Plates and Napkins Disposable paper plates for Cinco De Mayo Party Supplies
Dereinwo$10.164.4★
What buyers say about fiesta plates
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“are well made”
“What I like is the colorful design”
“they are holding up well”
“Good size”
“They are sturdy”
“Better than expected”
“Great price”
“So far no issues using them in a microwave or washing in a regular dishwasher cycle”
“Brightens the table”
What buyers complain about
“Thin”
“Wrong size advertised”
“they all had cracks after about 6 to 8 months a couple of days ago”
“very flimsy”
“The colors of these plates looked washed out”
“the quality is trash, very flimsy”
“Not as described”
“a tad expensive”
“1st time I put one in microwave for 1.5 minutes it cracked”
“theyre too dang heavy to haul to the UPS store”
Top return reasons
Common questions
- Is fiesta plates profitable to sell on Amazon United States?
- The niche generates $196K/yr across 95 tracked products. 2 of 29 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the fiesta plates niche?
- 62 brands and 78 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in fiesta plates?
- Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 3.2%.
- When does demand for fiesta plates peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the fiesta plates niche?
- Listings span $5.53–$97.57; the average listing price is $22.81 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.