fiesta napkins
Worth a lookShows demand growing +117.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+117.1%90-day search growth — must beat 0% to launch
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great155.88avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.23avg listing price — sweet spot $15–$100
Price range
Okay$4.98–$19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, fiesta napkins is a $66K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 65/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
fiesta napkins market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $61K–$82K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #801
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 9.5%
- Avg brand age
- 32 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
55
Top-5 brand share
38%
Top 20: 74%
Top-5 click share
26%
Top 20: 63%
Open market
57%
- peony man12%
- Jremreo11%
- Gatherfun6%
- BLUE PANDA5%
- Merriva5%
- KFJBPB5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 8.0×
Top fiesta napkins search terms
- cinco de mayo napkins19K/yr
- fiesta napkins26K/yr
- mexican napkins22K/yr
- taco napkins8K/yr
- mexican paper napkins5K/yr
- mexican fiesta napkins4K/yr
- servilletas mexicanas4K/yr
Top fiesta napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pack of 50 Mexican Fiesta Napkins Colorful Floral and Serape Stripe Design Disposable Paper Napkins for Cinco de Mayo Taco Night Birthdays Mexican-Themed Party Supplies 13x13 Inches Unfolded
Jremreo$9.154.4★76 rev
Fiesta Mexican Party Supplies - 48-Pack 3-Ply Disposable Paper Napkins Cinco de Mayo Decorations Taco Parties & Beverage Use Vibrant Colors 6.5x6.5 in
Gatherfun$10.024.7★139 rev
100 Pack Mexican Fiesta Napkins for Cinco de Mayo Party Supplies Taco Fiesta Decorations in 4 Designs (5x5 In)
BLUE PANDA$13.904.8★519 rev
80 Count Mexican Fiesta Paper Napkins 4 Bright Floral Designs Disposable Cocktail Napkins for Cinco de Mayo Day of the Dead Fiesta Wedding Birthday Party Taco Night Summer BBQ Table Decorations
Merriva$9.304.9★15 rev
50 Pack Mexican Fiesta Guest Napkins Mexican Themed Colorful Disposable Dinner Napkins Mexico Fiesta Paper Hand Towel for Cinco De Mayo Tableware Baby Shower Birthday Party Decorations
peony man$10.214.6★231 rev
Newest
by launch date
50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Fiesta)
HFBOBP$6.55154 rev
Papiailove 50Pcs Cinco De Mayo Paper Napkins Disposable Mexican Fiesta Guest Napkins Decorative Dinner Napkins for Wedding Birthday Mexico Taco Party Supplies
Papiailove$5.746 rev
Mexican Fiesta Paper Napkins - 50PCS 2Ply
CoquetteBow012$8.819 rev
Cinco de Mayo Napkins 40 Pack Fiesta Party Decorations Colorful Paper Napkins Disposable Mexican Theme Party Supplies for Taco Birthday Fiesta Decorations Mexican Theme Cocktail Napkins
LDFDRT$6.888 rev
50 Pcs Fiesta Mexican Napkins 13 x 13 Inches Mexico Papel Picado Paper Napkins Disposable Luncheon Napkin Cocktail Napkins for Cinco de Mayo Carnival Pinata Taco Party Decorations (Fiesta)
KFJBPB$6.7196 rev
Trending
90-day click momentum
50 Pack Cinco De Mayo Napkins Disposable Cocktail Napkins Papel Picado Mexican Themed Colorful 4-Ply Fiesta Paper Hand Towel Decorations Dinner Tableware for Mexican Party Dinner Supplies 6.5 Inch
QZYL$8.754.6★
50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Fiesta)
HFBOBP$6.554.5★
Papiailove 50Pcs Cinco De Mayo Paper Napkins Disposable Mexican Fiesta Guest Napkins Decorative Dinner Napkins for Wedding Birthday Mexico Taco Party Supplies
Papiailove$5.744.6★
50 Pcs Fiesta Mexican Napkins 13 x 13 Inches Mexico Papel Picado Paper Napkins Disposable Luncheon Napkin Cocktail Napkins for Cinco de Mayo Carnival Pinata Taco Party Decorations (Fiesta)
KFJBPB$6.714.6★
Cinco de Mayo Napkins 40 Pack Fiesta Party Decorations Colorful Paper Napkins Disposable Mexican Theme Party Supplies for Taco Birthday Fiesta Decorations Mexican Theme Cocktail Napkins
LDFDRT$6.884.6★
What buyers say about fiesta napkins
What buyers praise and complain about, mined from review topics.What buyers love
“very colorful”
“Festive and good quality”
“As described”
“The design is really cute”
“Decent value”
“Festive and bright”
“Nice size”
“with the messy food we had they were durable”
“As napkins they are thick”
“How fun”
What buyers complain about
“colors were pale”
“Smaller than what I expected”
“Not as pictured”
“Way overpriced for number of napkins, size, and quality”
“they were a little stiff”
“barely thicker than tissue paper”
“not the best quality”
“so theyre not the most comfortable to actually use”
“Theyre still not going to clean up a huge mess”
Top return reasons
Common questions
- Is fiesta napkins profitable to sell on Amazon United States?
- The niche generates $66K/yr across 65 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +117.1%. Flapen's verdict: Worth a look (65/100).
- How competitive is the fiesta napkins niche?
- 49 brands and 55 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in fiesta napkins?
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- When does demand for fiesta napkins peak?
- Demand peaks in Apr–May; the busiest month runs 8.0× the quietest.
- What does it cost to enter the fiesta napkins niche?
- Listings span $4.98–$19.18; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.