field of greens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$15.23–$91.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.77avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Good$388K$388K/yr · 73K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,751avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, field of greens is a $388K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Sep. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
field of greens market data
- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- $329K–$438K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Jocko Fuel74%
- BRICKHOUSE NUTRITION12%
- NutraChamps6%
- Just Ripe Nutrition4%
- Country Farms3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Mar, Apr, Sep · busiest ÷ quietest = 15.0×
Top field of greens search terms
- jocko greens33K/yr
- field of greens22K/yr
- jocko greens powder7K/yr
- field of greens brickhouse nutrition9K/yr
- brickhouse field of greens3K/yr
Top field of greens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jocko Fuel Daily Greens Powder - Premium Organic Greens Superfood Powder for Gut Health Digestion Bloating Immune Support with Spirulina Chlorella Digestive Enzymes & Probiotics - 30 Servings
Jocko Fuel$42.764.4★645 rev
Jocko Fuel Daily Greens Powder - Premium Organic Greens Superfood Powder for Gut Health Digestion Bloating Immune Support with Spirulina Chlorella Digestive Enzymes & Probiotics - 30 Servings
Jocko Fuel$45.674.4★2,633 rev
SuperGreens Powder 40+ Organic Superfoods Probiotics & Enzymes for Energy Digestion Gut Health & Bloating | Organic Fruit & Veggie Drink Mix Daily Green Juice Smoothie Blend Spinach Noni Plus
NutraChamps$29.044.3★14,845 rev
BRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Wildberry (Single Pack)
BRICKHOUSE NUTRITION$91.264.8★10 rev
BRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Pineapple Mango (Single Pack)
BRICKHOUSE NUTRITION$90.055.0★1 rev
Newest
by launch dateBRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Pineapple Mango (Single Pack)
BRICKHOUSE NUTRITION$90.051 rev
BRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Wildberry (Single Pack)
BRICKHOUSE NUTRITION$91.2610 rev
BRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Original (Single Pack)
BRICKHOUSE NUTRITION$90.469 rev
Field of Greens Superfood Powder with Organic Spirulina Chlorella Beet Root Powder - Bacillus Coagulans Probiotic A Plant-Based Mix Supporting Gut Health Immunity Bloom into Health 28 Scoops (1)
Just Ripe Nutrition$33.7083 rev
Jocko Fuel Daily Greens Powder - Premium Organic Greens Superfood Powder for Gut Health Digestion Bloating Immune Support with Spirulina Chlorella Digestive Enzymes & Probiotics - 30 Servings
Jocko Fuel$42.76645 rev
Trending
90-day click momentumBRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Pineapple Mango (Single Pack)
BRICKHOUSE NUTRITION$90.055.0★
BRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Original (Single Pack)
BRICKHOUSE NUTRITION$90.464.3★
BRICKHOUSE NUTRITION Field of Greens Super Greens Powder | Doctor-Formulated Superfood Powder Fruits & Veggies Supplement - Wildberry (Single Pack)
BRICKHOUSE NUTRITION$91.264.8★
Jocko Fuel Daily Greens Powder - Premium Organic Greens Superfood Powder for Gut Health Digestion Bloating Immune Support with Spirulina Chlorella Digestive Enzymes & Probiotics - 30 Servings
Jocko Fuel$42.764.4★
Country Farms Organic Super Greens Powder 50 Organic Superfoods Daily Greens Drink Mix with Fruits Vegetables Fiber Probiotics & Mushrooms Supports Energy Gut Health & Digestion Natural Flavor
Country Farms$15.234.4★
What buyers say about field of greens
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“taste great and great nutrition”
“Energy boost”
“No complaints”
“Like the flavor”
“Good value”
“Mixes easily”
“give it a blend”
“Good product, I like that it doesn't add any strange sweetness to my smoothies”
“advertised as the same”
What buyers complain about
“different taste”
“The flavor is off putting”
“Small container”
“A lot sweeter than I was expecting”
“The artificial sweetener is too much”
“A little pricey”
“Different formula? Ive used this for years and this last time, the product was different.”
“Doctors have no formal training in nutrition”
“it doesnt dissolve anymore”
“thicker than ever”
Top return reasons
Common questions
- Is field of greens profitable to sell on Amazon United States?
- The niche generates $388K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the field of greens niche?
- 5 brands and 19 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in field of greens?
- Top complaints mined from reviews: Taste-Overall, Flavor, Size-Overall. The return rate is 0.0%.
- When does demand for field of greens peak?
- Demand peaks in Mar–Apr–Sep; the busiest month runs 15.0× the quietest.
- What does it cost to enter the field of greens niche?
- Listings span $15.23–$91.26; the average listing price is $54.77 (sweet spot $15–$100). The average incumbent carries 3,751 reviews — the moat a new listing must climb.