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Fidget Blanket for Adults with Dementia

Maybe

Products sell for $23.55 on average, inside the sweet spot. But buyers convert on only 3.2% of searches, so Fidget Blanket for Adults with Dementia is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$314K/yr420K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
51%top-5 click share · 24 brands · 27 sellers

Flapen Score

Fidget Blanket for Adults with Dementia against its category

The dotted line is the Health & Household average. Past it, Fidget Blanket for Adults with Dementia is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fidget Blanket for Adults with Dementia market on Amazon at a glance

Shoppers on Amazon United States searched for Fidget Blanket for Adults with Dementia 420K times last year and spent an estimated $314K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
3.2%
Market size, estimated
$314Ka year
Peak month
November3.6× the quietest month
Top search term
dementia toys for seniors34K searches a year

02 · Price

A sale here is worth $23.55.

Listings sell for $23.55 on average, from $9.32 to $47.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $23.55 that is $2K to $6K a year per listing.

Average price
$23.55inside the $15 to $100 sweet spot
Price range
$9.32–$47.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #383 within Occupational & Physical Therapy Aids. It carries 211 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#383in Occupational & Physical Therapy Aids
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
211per listing
Listings tracked
25

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fidget Blanket for Adults with Dementia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

27

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

51%

Top 20: 94%

Open market

44%

  • Brand 121%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Fidget Blanket for Adults with Dementia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Fidget Blanket for Adults with Dementia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dementia toys for seniors34K/yr
  • dementia fidget toys for elderly68K/yr
  • fidget blanket for adults with dementia84K/yr
  • alzheimers fidget toys21K/yr
  • fidget blanket74K/yr
  • dementia toys for adults13K/yr
  • dementia toys16K/yr
  • dementia toys for elderly9K/yr
  • fidget blanket for dementia26K/yr
  • fidget toys for dementia adults13K/yr

Reviews and returns

What reviews say buyers love and hate about Fidget Blanket for Adults with Dementia

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Ease Of Use”
1.2%of orders come back
“Difficult to work”
A buyer, on “Ease Of Use”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fidget Blanket for Adults with Dementia questions

Answered from the same tracked data.