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Fever

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -56.2% this quarter, so Fever is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$2.7M/yr1.7M searches / yr
90-day growth
-56.2%search demand this quarter
Competition
55%top-5 click share · 10 brands · 660 sellers

Flapen Score

Fever against its category

The dotted line is the Health & Household average. Past it, Fever is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fever market on Amazon at a glance

Shoppers on Amazon United States searched for Fever 1.7M times last year and spent an estimated $2.7M. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-56.2%
Conversion, latest week
13.1%
Market size, estimated
$2.7Ma year
Peak month
January5.4× the quietest month
Top search term
cold and flu medicine for adults326K searches a year

02 · Price

A sale here is worth $12.08.

Listings sell for $12.08 on average, from $5.66 to $25.16. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $12.08 that is $72K to $97K a year per listing.

Average price
$12.08under the $15 to $100 sweet spot
Price range
$5.66–$25.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
6,000–8,000
Revenue per listing a year
$72K–$97K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Cough & Cold. It carries 3,903 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#142in Cough & Cold
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
3,903per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Fever products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

660

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 88%

Open market

5%

  • Brand 139%
  • Brand 225%
  • Brand 321%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 5%)

Demand

Fever search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 5.4×

Search terms

Top Fever search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cold and flu medicine for adults326K/yr
  • tylenol cold and flu severe164K/yr
  • flu medicine for adults226K/yr
  • mucinex cold and flu94K/yr
  • tylenol cold and flu141K/yr
  • mucinex fast max138K/yr
  • cold and flu medicine135K/yr
  • flu medicine100K/yr
  • daytime cold and flu80K/yr
  • severe cold and flu medicine for adults22K/yr

Reviews and returns

What reviews say buyers love and hate about Fever

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Cold Relief”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes Bad”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fever questions

Answered from the same tracked data.