fertility tracker for women
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$101.35avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.06–$263.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad8,138.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 29K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fertility tracker for women is a $84K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fertility tracker for women market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $51K–$76K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.8%
- Avg brand age
- 62 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
24
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
6%
- Mira27%
- Clearblue24%
- Inito15%
- Vivoo10%
- Proov9%
- Easy@Home9%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -17.4% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top fertility tracker for women search terms
- at home fertility test for women5K/yr
- fertility tracker for women8K/yr
- fertility monitor for women8K/yr
- womens fertility test5K/yr
- ovulation monitor4K/yr
Top fertility tracker for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mira Fertility MAX Ovulation Predictor Kit for Women with 20 Ovulation Test Sticks Digital Ovulation Tracker & Easy to Use Mira App Monitor PdG LH & E3G at Home Individual Ovulation Test Strips
Mira$214.903.8★196 rev
Clearblue Fertility Monitor Test Sticks 30 Count
Clearblue$44.024.4★4,580 rev
Vivoo FSH Fertility & Menopause Test At-Home Ovarian Reserve and Perimenopause Hormone Test for Women | 10 FSH Test Strips + 10 Cups | 5-Min Results | Free App Tracking
Vivoo$10.214.0★55 rev
Clearblue Fertility Monitor 1 Touch-Screen Monitor 1 Ct
Clearblue$122.874.4★4,580 rev
Inito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
Inito$129.354.3★1,670 rev
Newest
by launch dateInito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
Inito$129.351,670 rev
Mira Ultra4 Fertility Monitor & Ovulation Test Kit for Women at-Home 4-Hormone Tracker (LH FSH E3G PdG) Digital Analyzer with 20 Test Wands 7 More Accurate Than Other Fertility Trackers
Mira$222.8843 rev
Frida Fertility All-in-One Ovulation & Pregnancy Test Kit 30 Easy at-Home LH Strips Ovulation Tracker 2 Early Detection Pregnancy Tests & Reusable No-Mess Pee Cup
Frida Fertility$25.75118 rev
Proov - 4-in-1 Fertility Test for Women - Ovulation & Pregnancy Test Strips - Monitors FSH LH PdG & hCG - Promote Chance of Pregnancy - Fertility Hormone Tracking - 1 Cycle Test Kit - 20 Tests
Proov$37.3329 rev
Vivoo FSH Fertility & Menopause Test At-Home Ovarian Reserve and Perimenopause Hormone Test for Women | 10 FSH Test Strips + 10 Cups | 5-Min Results | Free App Tracking
Vivoo$10.2155 rev
Trending
90-day click momentumInito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
Inito$129.354.3★
Mira Fertility Plus Tracking Monitor Kit with 10 Estrogen + LH Ovulation Test Wands and Connected App Patented Smart System Predicts Ovulation with Actual LH and E3G Concentrations
Mira$167.244.2★
Mira Fertility MAX Ovulation Predictor Kit for Women with 20 Ovulation Test Sticks Digital Ovulation Tracker & Easy to Use Mira App Monitor PdG LH & E3G at Home Individual Ovulation Test Strips
Mira$214.903.8★
Vivoo FSH Fertility & Menopause Test At-Home Ovarian Reserve and Perimenopause Hormone Test for Women | 10 FSH Test Strips + 10 Cups | 5-Min Results | Free App Tracking
Vivoo$10.214.0★
Mira Ultra4 Fertility Monitor & Ovulation Test Kit for Women at-Home 4-Hormone Tracker (LH FSH E3G PdG) Digital Analyzer with 20 Test Wands 7 More Accurate Than Other Fertility Trackers
Mira$222.884.0★
What buyers say about fertility tracker for women
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to read”
“This is a great for trying to conceive”
“Good value for the price”
“Easy and Accurate”
“good quality”
“worked really well”
“is SO helpful to track”
“It's great to have the ability to monitor these key hormones so closely”
“As described”
“Super easy to set up”
What buyers complain about
“DID NOT WORK”
“unsure about accuracy”
“Not worth your money”
“Broken”
“Faulty Tests”
“Difficult to use”
“HORRIBLE QUALITY”
“The app is not very user friendly”
“it doesnt always connect”
“Waste of money”
Top return reasons
Common questions
- Is fertility tracker for women profitable to sell on Amazon United States?
- The niche generates $84K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the fertility tracker for women niche?
- 9 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in fertility tracker for women?
- Top complaints mined from reviews: Functionality-Overall, Accuracy-Overall, Value For Money. The return rate is 1.1%.
- When does demand for fertility tracker for women peak?
- Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the fertility tracker for women niche?
- Listings span $10.06–$263.53; the average listing price is $101.35 (sweet spot $15–$100). The average incumbent carries 8,139 reviews — the moat a new listing must climb.