Fertility Tracker for Women
FailDemand is soft, at -17.4% this quarter, so Fertility Tracker for Women is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $84K/yr29K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 24 sellers
Flapen Score
Fertility Tracker for Women against its category
The dotted line is the Health & Household average. Past it, Fertility Tracker for Women is stronger. Inside it, weaker.
Market
The Fertility Tracker for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Fertility Tracker for Women 29K times last year and spent an estimated $84K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $84Ka year
- Peak month
- January3.1× the quietest month
- Top search term
- at home fertility test for women5K searches a year
02 · Price
A sale here is worth $101.35.
Listings sell for $101.35 on average, from $10.06 to $263.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $101.35 that is $0 to $10K a year per listing.
- Average price
- $101.35above the $15 to $100 sweet spot
- Price range
- $10.06–$263.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #46 within Home Tests. It carries 8,139 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #46in Home Tests
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 8,139per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fertility Tracker for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mira Fertility MAX Ovulation Predictor Kit for Women with 20 Ovulation Test Sticks Digital Ovulation Tracker & Easy to Use Mira App Monitor PdG LH & E3G at Home Individual Ovulation Test Strips
- Price
- $214.90
- Rating
- 3.8/5
- Reviews
- 196
- Age
- 2y ago

Clearblue Fertility Monitor Test Sticks 30 Count
- Price
- $44.02
- Rating
- 4.4/5
- Reviews
- 4,580
- Age
- 22y ago

Vivoo FSH Fertility & Menopause Test At-Home Ovarian Reserve and Perimenopause Hormone Test for Women | 10 FSH Test Strips + 10 Cups | 5-Min Results | Free App Tracking
- Price
- $10.21
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago

Clearblue Fertility Monitor 1 Touch-Screen Monitor 1 Ct
- Price
- $122.87
- Rating
- 4.4/5
- Reviews
- 4,580
- Age
- 11y ago

Inito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
- Price
- $129.35
- Rating
- 4.3/5
- Reviews
- 1,670
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Inito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
- Price
- $129.35
- Rating
- 4.3/5
- Reviews
- 1,670
- Age
- 2mo ago

Mira Fertility Plus Tracking Monitor Kit with 10 Estrogen + LH Ovulation Test Wands and Connected App Patented Smart System Predicts Ovulation with Actual LH and E3G Concentrations
- Price
- $167.24
- Rating
- 4.2/5
- Reviews
- 328
- Age
- 5y ago

Mira Fertility MAX Ovulation Predictor Kit for Women with 20 Ovulation Test Sticks Digital Ovulation Tracker & Easy to Use Mira App Monitor PdG LH & E3G at Home Individual Ovulation Test Strips
- Price
- $214.90
- Rating
- 3.8/5
- Reviews
- 196
- Age
- 2y ago

Vivoo FSH Fertility & Menopause Test At-Home Ovarian Reserve and Perimenopause Hormone Test for Women | 10 FSH Test Strips + 10 Cups | 5-Min Results | Free App Tracking
- Price
- $10.21
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago

Mira Ultra4 Fertility Monitor & Ovulation Test Kit for Women at-Home 4-Hormone Tracker (LH FSH E3G PdG) Digital Analyzer with 20 Test Wands 7 More Accurate Than Other Fertility Trackers
- Price
- $222.88
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago
Newest
by launch date
Inito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
- Price
- $129.35
- Rating
- 4.3/5
- Reviews
- 1,670
- Age
- 2mo ago

Mira Ultra4 Fertility Monitor & Ovulation Test Kit for Women at-Home 4-Hormone Tracker (LH FSH E3G PdG) Digital Analyzer with 20 Test Wands 7 More Accurate Than Other Fertility Trackers
- Price
- $222.88
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago

Frida Fertility All-in-One Ovulation & Pregnancy Test Kit 30 Easy at-Home LH Strips Ovulation Tracker 2 Early Detection Pregnancy Tests & Reusable No-Mess Pee Cup
- Price
- $25.75
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 1y ago

Proov - 4-in-1 Fertility Test for Women - Ovulation & Pregnancy Test Strips - Monitors FSH LH PdG & hCG - Promote Chance of Pregnancy - Fertility Hormone Tracking - 1 Cycle Test Kit - 20 Tests
- Price
- $37.33
- Rating
- 3.4/5
- Reviews
- 29
- Age
- 1y ago

Vivoo FSH Fertility & Menopause Test At-Home Ovarian Reserve and Perimenopause Hormone Test for Women | 10 FSH Test Strips + 10 Cups | 5-Min Results | Free App Tracking
- Price
- $10.21
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
24
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
6%
- Mira27%
- Clearblue24%
- Inito15%
- Vivoo10%
- Proov9%
- Easy@Home9%
- Open — no brand owns it (3 brands, 6%)
Demand
Fertility Tracker for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Fertility Tracker for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- at home fertility test for women5K/yr
- fertility tracker for women8K/yr
- fertility monitor for women8K/yr
- womens fertility test5K/yr
- ovulation monitor4K/yr
Reviews and returns
What reviews say buyers love and hate about Fertility Tracker for Women
We read the reviews and the return reasons for every product selling here.
“DID NOT WORK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fertility Tracker for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









