fertility tracker
Skip itA deep review moat (10,152 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$101.14avg listing price — sweet spot $15–$100
Market size
Good$338K$338K/yr · 123K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.06–$263.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,152.29avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fertility tracker is a $338K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fertility tracker market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $253K–$303K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.5%
- Avg brand age
- 50 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
27
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
9%
- Mira31%
- Clearblue20%
- Inito16%
- Easy@Home11%
- kegg7%
- femometer6%
- Open — no brand owns it (5 brands, 9%)
Demand
Weekly Amazon search volume, last 37 weeks — -2.3% search growth over the last 90 days.Top fertility tracker search terms
- fertility tracker93K/yr
- at home fertility test for women5K/yr
- fertility tracker for women8K/yr
- fertility monitor for women8K/yr
- womens fertility test5K/yr
- ovulation monitor4K/yr
Top fertility tracker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mira Fertility MAX Ovulation Predictor Kit for Women with 20 Ovulation Test Sticks Digital Ovulation Tracker & Easy to Use Mira App Monitor PdG LH & E3G at Home Individual Ovulation Test Strips
Mira$214.903.8★196 rev
Clearblue Fertility Monitor Test Sticks 30 Count
Clearblue$44.024.4★4,580 rev
Inito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
Inito$129.354.3★1,670 rev
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit (50 LH + 20 HCG)-Package May Vary
Easy@Home$19.364.6★78,399 rev
kegg Fertility Tracker + Free Fertility App | Discover Your Most Fertile Days | No Recurring costs | Predicts Fertile Window | Helps Exercise Pelvic Floor Muscles
kegg$263.534.1★465 rev
Newest
by launch dateInito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
Inito$129.351,670 rev
Mira Ultra4 Fertility Monitor & Ovulation Test Kit for Women at-Home 4-Hormone Tracker (LH FSH E3G PdG) Digital Analyzer with 20 Test Wands 7 More Accurate Than Other Fertility Trackers
Mira$222.8843 rev
femometer Ring Gen1 for Fertility and Ovulation Tracking - Size First Sizing Kit - App Auto-Sync - Period & BBT Tracker - Sleep Analysis for Women - Rechargeable & Waterproof Size6
femometer$110.52233 rev
Frida Fertility All-in-One Ovulation & Pregnancy Test Kit 30 Easy at-Home LH Strips Ovulation Tracker 2 Early Detection Pregnancy Tests & Reusable No-Mess Pee Cup
Frida Fertility$25.75118 rev
Vivoo FSH Fertility & Menopause Test At-Home Ovarian Reserve and Perimenopause Hormone Test for Women | 10 FSH Test Strips + 10 Cups | 5-Min Results | Free App Tracking
Vivoo$10.2155 rev
Trending
90-day click momentumInito Fertility Monitor & Hormone Tracker for Women | Track and Confirm Ovulation | Measures Estrogen LH PdG FSH | Includes 15 Strips + Free app (Compatible with All iPhones)
Inito$129.354.3★
Mira Fertility MAX Ovulation Predictor Kit for Women with 20 Ovulation Test Sticks Digital Ovulation Tracker & Easy to Use Mira App Monitor PdG LH & E3G at Home Individual Ovulation Test Strips
Mira$214.903.8★
Clearblue Fertility Monitor Test Sticks 30 Count
Clearblue$44.024.4★
Mira Ultra4 Fertility Monitor & Ovulation Test Kit for Women at-Home 4-Hormone Tracker (LH FSH E3G PdG) Digital Analyzer with 20 Test Wands 7 More Accurate Than Other Fertility Trackers
Mira$222.884.0★
Inito Fertility Monitor & Hormone Tracker for Women | Estrogen LH PdG (Urine Metabolite of progesterone) FSH | Track and Confirm Ovulation | Includes 15 Strips (Compatible with iPhone 16 Pro)
Inito$110.494.3★
What buyers say about fertility tracker
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to read”
“This is a great for trying to conceive”
“Good value for the price”
“Easy and Accurate”
“good quality”
“worked really well”
“is SO helpful to track”
“It's great to have the ability to monitor these key hormones so closely”
“As described”
“As clear as OPKs can get”
What buyers complain about
“DID NOT WORK”
“unsure about accuracy”
“WASTE OF MONEY”
“Broken”
“confusing to use”
“Faulty Tests”
“Cheaply made product, bad quality”
“It won't connect”
“The app is not very user friendly”
“these tests dont give a uniform color on the test line the same way the pregmate tests do so our results were all over the place”
Top return reasons
Common questions
- Is fertility tracker profitable to sell on Amazon United States?
- The niche generates $338K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the fertility tracker niche?
- 11 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in fertility tracker?
- Top complaints mined from reviews: Functionality-Overall, Accuracy-Overall, Value For Money. The return rate is 1.1%.
- What does it cost to enter the fertility tracker niche?
- Listings span $10.06–$263.53; the average listing price is $101.14 (sweet spot $15–$100). The average incumbent carries 10,152 reviews — the moat a new listing must climb.