Fertility Test for Women

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $546K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

11.9%

Market size, estimated

$546Ka year

Peak month

October2.3× the quietest month

Top search term

ovulation and pregnancy test strips200K searches a year

Listings sell for $16.40 on average, from $6.61 to $38.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $16.40 that is $33K to $41K a year per listing.

Average price

$16.40inside the $15 to $100 sweet spot

Price range

$6.61–$38.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$33K–$41K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Home Tests. It carries 20,690 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Home Tests

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

20,690per listing

Listings tracked

15

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months