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Fertility Supplements for Women

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -2.2% this quarter, so Fertility Supplements for Women is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$464K/yr588K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
46%top-5 click share · 26 brands · 44 sellers

Flapen Score

Fertility Supplements for Women against its category

The dotted line is the Health & Household average. Past it, Fertility Supplements for Women is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fertility Supplements for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Fertility Supplements for Women 588K times last year and spent an estimated $464K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months
588K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.4%
Market size, estimated
$464Ka year
Peak month
January1.9× the quietest month
Top search term
fertility supplements for women390K searches a year

02 · Price

A sale here is worth $33.43.

Listings sell for $33.43 on average, from $15.08 to $79.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $33.43 that is $8K to $17K a year per listing.

Average price
$33.43inside the $15 to $100 sweet spot
Price range
$15.08–$79.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$8K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #408 within Prenatal Vitamins. It carries 4,504 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#408in Prenatal Vitamins
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
4,504per listing
Listings tracked
32

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Fertility Supplements for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

44

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

46%

Top 20: 86%

Open market

40%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Fertility Supplements for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Fertility Supplements for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fertility supplements for women390K/yr
  • fertility supplements62K/yr
  • ovulation support13K/yr
  • ago mom fertility women14K/yr
  • women fertility pills6K/yr
  • fertility vitamins for women10K/yr
  • womens fertility supplement12K/yr
  • fertility vitamins8K/yr
  • fertility pills9K/yr
  • fertility supplement7K/yr

Reviews and returns

What reviews say buyers love and hate about Fertility Supplements for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fertility/Conception”
16%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No Results”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fertility Supplements for Women questions

Answered from the same tracked data.