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Fertility Cup

Fail

The top 5 products take 100% of clicks, so Fertility Cup is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$48K/yr52K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Fertility Cup against its category

The dotted line is the Health & Household average. Past it, Fertility Cup is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fertility Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Fertility Cup 52K times last year and spent an estimated $48K. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.3%
Market size, estimated
$48Ka year
Peak month
November1.7× the quietest month
Top search term
conception cup23K searches a year

02 · Price

A sale here is worth $27.72.

Listings sell for $27.72 on average, from $13.68 to $48.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $27.72 that is $14K to $21K a year per listing.

Average price
$27.72inside the $15 to $100 sweet spot
Price range
$13.68–$48.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #52 within Feminine Care. It carries 403 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#52in Feminine Care
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
403per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fertility Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 245%

Demand

Fertility Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Fertility Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conception cup23K/yr
  • fertility cup13K/yr
  • conception aid cup11K/yr
  • sperm cup4K/yr

Reviews and returns

What reviews say buyers love and hate about Fertility Cup

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fertility/Conception”
23%of negative reviews mention “Ease Of Use”
2.5%of orders come back
“difficult to use”
A buyer, on “Ease Of Use”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fertility Cup questions

Answered from the same tracked data.