Is fertility cup profitable to sell on Amazon United States?

The niche generates $48K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (37/100).

How competitive is the fertility cup niche?

2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fertility cup?

Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Value For Money. The return rate is 2.5%.

When does demand for fertility cup peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the fertility cup niche?

Listings span $13.68–$48.01; the average listing price is $27.72 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.

fertility cup

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$27.72

avg listing price — sweet spot $15–$100

Price range

Great$13.68–$48.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great402.75

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 52K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fertility cup is a $48K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fertility cup market data

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: $69K–$83K; units × avg price
Conversion rate: 3.3%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 18.5%
Avg brand age: 51 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Frida Fertility55%
MojoBox45%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -8.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top fertility cup search terms

conception cup23K/yr -7.2%4.4% conv.
fertility cup13K/yr +1.5%5.5% conv.
conception aid cup11K/yr -14.9%4.2% conv.
sperm cup4K/yr -19.1%4.0% conv.

All search terms

Top fertility cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frida Fertility Conception Aid Cup Keeps Sperm Close to Cervix Natural Pregnancy Support for Family Planning Soft Flexible Silicone Reusable Conception Cup and Storage Bag

Frida Fertility$26.774.2★734 rev

Mojobox Gen2 Conception Aid Cup with Applicator Reusable Fertility Cup for Natural Insemination & Pregnancy Support Soft Medical-Grade Silicone Sperm Retention Cup - Help Sperm Reach Cervix

MojoBox$22.404.1★48 rev

Conception Aid Cup Auxiliary Device Reusable Medical-Grade Insertion Applicator Fertility Accessory for TTC Helps Reach Correct Cervical Position (Conception Cup Not Included) (Clera)

MojoBox$13.683.8★37 rev

Frida Fertility At-Home Insemination Kit Developed with Specialists for Conception Support Easy DIY Insemination for Minimal Sperm Waste & Family Planning 2 Applicators & 2 Collection Cups

Frida Fertility$48.014.5★792 rev

Newest

by launch date

Frida Fertility At-Home Insemination Kit Developed with Specialists for Conception Support Easy DIY Insemination for Minimal Sperm Waste & Family Planning 2 Applicators & 2 Collection Cups

Frida Fertility$48.01792 rev

8mo ago

Mojobox Gen2 Conception Aid Cup with Applicator Reusable Fertility Cup for Natural Insemination & Pregnancy Support Soft Medical-Grade Silicone Sperm Retention Cup - Help Sperm Reach Cervix

MojoBox$22.4048 rev

12mo ago

Conception Aid Cup Auxiliary Device Reusable Medical-Grade Insertion Applicator Fertility Accessory for TTC Helps Reach Correct Cervical Position (Conception Cup Not Included) (Clera)

MojoBox$13.6837 rev

1y ago

Frida Fertility Conception Aid Cup Keeps Sperm Close to Cervix Natural Pregnancy Support for Family Planning Soft Flexible Silicone Reusable Conception Cup and Storage Bag

Frida Fertility$26.77734 rev

2y ago

What buyers say about fertility cup

What buyers praise and complain about, mined from review topics.

What buyers love

Fertility/Conception25%

“So this product did help me get pregnant”

Ease Of Use21%

“Easy to use”

Value For Money7%

“Worth the money”

Comfort-Overall7%

“comfortable”

Efficiency6%

“This MojoBox applicator fixed every single issue I had, instantly”

Ease Of Cleaning5%

“Easy to clean”

Quality-Overall5%

“Great product”

Breastfeeding Friendly2%

“I enjoy it knowing it is helping increase our chances for baby only first day of use”

Assembly/Installation2%

“Super easy to insert”

Soft Feel2%

“The cup is very soft”

What buyers complain about

Ease Of Use23%

“difficult to use”

Functionality-Overall18%

“Didnt work”

Value For Money13%

“Its expensive”

Leak-Proof5%

“It leaks”

Pain Relief-Overall4%

“painful to use even when following the directions”

Natural Resource Wastage4%

“Waste of money and cycles”

Dosage2%

Design-Overall2%

“The design seems pretty crappy”

Assembly/Installation2%

“Weird to put in and kept falling”

Acid Regulator/Stomach Ache Relief2%

“Im sick to my stomach over this”

Top return reasons

Size-Overall21%

Functionality-Overall16%

Value For Money9%

Advertised Vs Actual Product9%

Ease Of Use5%

Design-Overall5%

Instructions/User Manual/Troubleshooting4%

Comfort-Overall3%

Quality-Overall3%

Product Condition3%

Common questions

Is fertility cup profitable to sell on Amazon United States?: The niche generates $48K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (37/100).
How competitive is the fertility cup niche?: 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fertility cup?: Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Value For Money. The return rate is 2.5%.
When does demand for fertility cup peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the fertility cup niche?: Listings span $13.68–$48.01; the average listing price is $27.72 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.