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Fertilaid for Woman

Fail

Shoppers spend an estimated $48K a year here, so Fertilaid for Woman is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$48K/yr41K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
47%top-5 click share · 14 brands · 658 sellers

Flapen Score

Fertilaid for Woman against its category

The dotted line is the Health & Household average. Past it, Fertilaid for Woman is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fertilaid for Woman market on Amazon at a glance

Shoppers on Amazon United States searched for Fertilaid for Woman 41K times last year and spent an estimated $48K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
3.4%
Market size, estimated
$48Ka year
Peak month
June1.6× the quietest month
Top search term
calcium for pregnant women14K searches a year

02 · Price

A sale here is worth $34.37.

Listings sell for $34.37 on average, from $6.62 to $166.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.37 that is $0 to $3K a year per listing.

Average price
$34.37inside the $15 to $100 sweet spot
Price range
$6.62–$166.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #348 within Calcium. It carries 7,262 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#348in Calcium
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
7,262per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Fertilaid for Woman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

658

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

18%

  • Brand 124%
  • Brand 219%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Fertilaid for Woman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fertilaid for Woman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium for pregnant women14K/yr
  • prenatal calcium11K/yr
  • fairhaven5K/yr
  • calcium pregnancy supplement4K/yr
  • fairhaven health4K/yr
  • calcium supplement pregnancy2K/yr

Reviews and returns

What reviews say buyers love and hate about Fertilaid for Woman

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Vitamin”
11%of negative reviews mention “Smell”
0.1%of orders come back
“Funky smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fertilaid for Woman questions

Answered from the same tracked data.