Is fenugreek oil profitable to sell on Amazon United States?

The niche generates $103K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (43/100).

How competitive is the fenugreek oil niche?

12 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in fenugreek oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.5%.

When does demand for fenugreek oil peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the fenugreek oil niche?

Listings span $9.47–$33.47; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.

fenugreek oil

Skip it

Soft demand (-20.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.13

avg listing price — sweet spot $15–$100

Price range

Great$9.47–$33.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good520.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$103K

$103K/yr · 160K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fenugreek oil is a $103K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fenugreek oil market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $97K–$129K; units × avg price
Conversion rate: 4.0%
Avg BSR: #364
Page quality: 0%
Prime: 92%
Sponsored: 69%
Out of stock: 8.7%
Avg brand age: 54 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

15%

SVA ORGANICS51%
UpNature12%
Difeel7%
The Mane Attraction6%
UVUBXT5%
LOTUSJOY4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top fenugreek oil search terms

fenugreek oil91K/yr -17.6%4.4% conv.
fenugreek oil for hair growth17K/yr -25.7%4.4% conv.
fenugreek oil organic7K/yr -28.4%6.3% conv.
aceite de fenogreco para gluteos y pechos7K/yr +4.1%2.5% conv.
fenugreek hair oil8K/yr -43.5%3.5% conv.
fenugreek for hair growth5K/yr -4.1%2.3% conv.
aceite de fenogreco7K/yr -27.8%3.8% conv.
fenugreek oil for breast growth4K/yr +40.0%3.2% conv.
fenugreek oil for hair4K/yr -33.2%3.9% conv.
fenugreek hair growth oil3K/yr -25.7%2.6% conv.

All search terms

Top fenugreek oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SVA Fenugreek Oil 1 Fl Oz - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper

SVA ORGANICS$9.664.5★1,089 rev

SVA Fenugreek Oil 4 Fl Oz - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper

SVA ORGANICS$14.234.5★1,089 rev

UpNature Fenugreek Oil - 100% Pure Fenugreek Seed Extract Essential Oil 2oz

UpNature$14.424.5★1,472 rev

Difeel Fenugreek Premium Hair Oil 7.1 Ounce - Fenugreek Oil for Hair Pre or Post Shampoo Treatment for All Hair Types

Difeel$10.135.0★7 rev

The Mane Attraction Extra-Strength Herbal Hair Growth Oil 4 Fl Oz

The Mane Attraction$33.474.5★1,821 rev

Newest

by launch date

Difeel Fenugreek Premium Hair Oil 7.1 Ounce - Fenugreek Oil for Hair Pre or Post Shampoo Treatment for All Hair Types

Difeel$10.137 rev

5mo ago

LOTUSJOY Fenugreek Oil Organic & Unrefined Multi-Purpose for Skin Hair Nails 2 fl oz (60mL)

LOTUSJOY$13.864 rev

5mo ago

Auravedic Rosemary Oil for Hair Growth | Stronger Fuller Hair | 3.38 Fl Oz

Auravedic$9.47103 rev

8mo ago

Herbal Hair Growth Oil Extra Strength Natural Rosemary + Fenugreek Infused Blend with 10 Plant Oils for Stronger Fuller-Looking Hair & Nourished Scalp | Vegan & Pure | 3.38 fl oz

XILRVON$19.3511 rev

8mo ago

MARYRUTH'S$18.54214 rev

1y ago

What buyers say about fenugreek oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality”

Smell15%

“It has a herbal scent that isn't too overpowering”

Hair Growth13%

“love the results grew my hair very fast”

Taste-Overall7%

“Taste great easy to take”

Moist/Dry6%

“The level of moisture it gives, it's perfect”

Oily/Greasy4%

“Best hair oil”

Ease Of Application3%

“Easy application”

Allergies3%

“this product doesnt cause any irritation for me”

Advertised Vs Actual Product3%

“As promised”

Soft Feel3%

“This gel its supposed to be gentle in my skin”

What buyers complain about

Smell18%

“the product smells bad”

Oily/Greasy13%

“more seeds than oil”

Value For Money9%

“Proves it is real fenugreek as maple syrup is more expensive”

Size-Overall7%

“Its small”

Allergies7%

“itching I don't know if it's normal”

Quality-Overall5%

“Trash”

Leak-Proof4%

“Packaged in ziploc baggie and leaked out”

Texture/Consistency-Overall4%

“not its usual consistency”

Functionality-Overall4%

“Didn't work out for me”

Advertised Vs Actual Product4%

“Misleading info”

Top return reasons

Smell26%

Leak-Proof19%

Oily/Greasy10%

Advertised Vs Actual Product10%

Size-Overall6%

Value For Money5%

Damage/Burn Hair4%

Defective Material/Parts4%

Functionality-Overall2%

Hair Related2%

Common questions

Is fenugreek oil profitable to sell on Amazon United States?: The niche generates $103K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (43/100).
How competitive is the fenugreek oil niche?: 12 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in fenugreek oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.5%.
When does demand for fenugreek oil peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the fenugreek oil niche?: Listings span $9.47–$33.47; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.