Fenty Body Lava
MaybeProducts sell for $36.87 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Fenty Body Lava is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $451K/yr254K searches / yr
- 90-day growth
- +73.2%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 90 sellers
Flapen Score
Fenty Body Lava against its category
The dotted line is the Health & Household average. Past it, Fenty Body Lava is stronger. Inside it, weaker.
Market
The Fenty Body Lava market on Amazon at a glance
Shoppers on Amazon United States searched for Fenty Body Lava 254K times last year and spent an estimated $451K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- +73.2%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $451Ka year
- Peak month
- August7.5× the quietest month
- Top search term
- patrick ta body glow55K searches a year
02 · Price
A sale here is worth $36.87.
Listings sell for $36.87 on average, from $6.97 to $109.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $36.87 that is $18K to $28K a year per listing.
- Average price
- $36.87inside the $15 to $100 sweet spot
- Price range
- $6.97–$109.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $18K–$28K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #759 within Weight Loss. It carries 2,606 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 0.4%
- Average rank
- #759in Weight Loss
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,606per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Fenty Body Lava products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))
- Price
- $33.58
- Rating
- 4.6/5
- Reviews
- 2,293
- Age
- 6y ago

Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz
- Price
- $10.00
- Rating
- 4.6/5
- Reviews
- 10,507
- Age
- 5y ago

Sol de Janeiro Rio Sunset Glow Oil 75ml
- Price
- $33.58
- Rating
- 4.6/5
- Reviews
- 2,293
- Age
- 6y ago

Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
- Price
- $23.67
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 7mo ago

Saltair Shimmering Body Oil - Santal Bloom Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments. Moisturizing Glow for All Skin Types - 4 Fl Oz
- Price
- $23.44
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 1y ago
Trending
estimated 90-day click momentum
Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
- Price
- $23.67
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 7mo ago

Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)
- Price
- $69.53
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 1y ago

Sol de Janeiro Rio Sunset Glow Oil 75ml
- Price
- $33.58
- Rating
- 4.6/5
- Reviews
- 2,293
- Age
- 6y ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 2,533
- Age
- 11mo ago

Tom Ford Soleil Neige Sheer Body Oil 3.4 Ounce
- Price
- $74.76
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 6y ago
Newest
by launch date
Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
- Price
- $23.67
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 7mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 2,533
- Age
- 11mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 2,661
- Age
- 12mo ago

Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)
- Price
- $69.53
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 1y ago

P4TRlCK TA - Major Glow High Shine Skin Perfecting Body Creme - Good for: Dryness & Skin Barrier - Size: (220 mL/7.76 oz)
- Price
- $92.20
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
90
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
5%
- Sol de Janeiro44%
- Vaseline24%
- Saltair12%
- Generic7%
- PATRICK TA4%
- Lezero3%
- Open — no brand owns it (2 brands, 5%)
Demand
Fenty Body Lava search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Aug · busiest ÷ quietest = 7.5×
Search terms
Top Fenty Body Lava search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- patrick ta body glow55K/yr
- sol de janeiro body glow23K/yr
- fenty body lava17K/yr
- sol de janeiro glow10K/yr
- vaseline illuminate me15K/yr
- saltair shimmering body oil10K/yr
- illuminate me by vaseline body butter12K/yr
- sol de janeiro glowmotions10K/yr
- patrick ta glow balm11K/yr
- tom ford body oil10K/yr
Reviews and returns
What reviews say buyers love and hate about Fenty Body Lava
We read the reviews and the return reasons for every product selling here.
“too greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fenty Body Lava questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









