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Fenty Body Lava

Maybe

Products sell for $36.87 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Fenty Body Lava is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$451K/yr254K searches / yr
90-day growth
+73.2%search demand this quarter
Competition
67%top-5 click share · 8 brands · 90 sellers

Flapen Score

Fenty Body Lava against its category

The dotted line is the Health & Household average. Past it, Fenty Body Lava is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fenty Body Lava market on Amazon at a glance

Shoppers on Amazon United States searched for Fenty Body Lava 254K times last year and spent an estimated $451K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+73.2%
Conversion, latest week
4.8%
Market size, estimated
$451Ka year
Peak month
August7.5× the quietest month
Top search term
patrick ta body glow55K searches a year

02 · Price

A sale here is worth $36.87.

Listings sell for $36.87 on average, from $6.97 to $109.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $36.87 that is $18K to $28K a year per listing.

Average price
$36.87inside the $15 to $100 sweet spot
Price range
$6.97–$109.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$18K–$28K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #759 within Weight Loss. It carries 2,606 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.4%
Average rank
#759in Weight Loss
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,606per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fenty Body Lava products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

90

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 224%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Fenty Body Lava search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Aug · busiest ÷ quietest = 7.5×

Search terms

Top Fenty Body Lava search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patrick ta body glow55K/yr
  • sol de janeiro body glow23K/yr
  • fenty body lava17K/yr
  • sol de janeiro glow10K/yr
  • vaseline illuminate me15K/yr
  • saltair shimmering body oil10K/yr
  • illuminate me by vaseline body butter12K/yr
  • sol de janeiro glowmotions10K/yr
  • patrick ta glow balm11K/yr
  • tom ford body oil10K/yr

Reviews and returns

What reviews say buyers love and hate about Fenty Body Lava

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Oily/Greasy”
1.0%of orders come back
“too greasy”
A buyer, on “Oily/Greasy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fenty Body Lava questions

Answered from the same tracked data.