Is fennel essential oil profitable to sell on Amazon United States?

The niche generates $12K/yr across 18 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (45/100).

How competitive is the fennel essential oil niche?

17 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in fennel essential oil?

Top complaints mined from reviews: Side Effects, Dilute/Watery, Smell. The return rate is 0.6%.

When does demand for fennel essential oil peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the fennel essential oil niche?

Listings span $6.97–$23.17; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.

fennel essential oil

Skip it

A small market ($12K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good534.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.04

avg listing price — sweet spot $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.97–$23.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Market size

Bad$12K

$12K/yr · 20K searches

According to Flapen's Amazon United States niche tracking, fennel essential oil is a $12K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fennel essential oil market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $20K–$26K; units × avg price
Conversion rate: 4.8%
Avg BSR: #1,393
Page quality: 0%
Prime: 78%
Sponsored: 83%
Out of stock: 8.8%
Avg brand age: 78 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

EUQEE24%
Gya Labs12%
SVA ORGANICS12%
Edens Garden11%
Plant Therapy8%
LOTUSJOY7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top fennel essential oil search terms

fennel oil8K/yr -16.8%4.9% conv.
fennel essential oil8K/yr -7.5%9.8% conv.
fennel seed oil3K/yr -26.1%3.5% conv.
fennel seed essential oil447/yr -30.0%7.7% conv.
fennel seed oil for skin364/yr -56.6%2.3% conv.

All search terms

Top fennel essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EUQEE Fennel Essential Oil 4Fl.Oz Pure Fennel Oil with Glass Dropper for Skin Aromatherapy Diffuser Soap Making Candle Making - 118ml

EUQEE$9.584.3★6,095 rev

100% Pure Fennel Essential Oil - 0.34 Fl Oz - Fennel Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$9.724.5★198 rev

Edens Garden Fennel- Sweet Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Candle Laundry Humidifiers 10 ml (.33 fl oz)

Edens Garden$14.364.6★173 rev

SVA Sweet Fennel Essential Oil 4 Fl Oz 100% Natural Fennel Oil - for Diffuser Hair Care Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making with Dropper

SVA ORGANICS$18.494.5★287 rev

Plant Therapy Sweet Fennel Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Aromatherapy for Attention Focus and Digestive Discomfort

Plant Therapy$10.724.7★692 rev

Newest

by launch date

Pranarom - Fennel Essential Oil 5ml - Aromatherapy Enthusiasts - Diffusing for Relaxation Therapy - Certified Organic Quality - 100% Pure USDA and EcoCert Certified

Pranarom$9.4219 rev

1y ago

LOTUSJOY Fennel Essential Oil 100% Pure Natural for Diffuser Skin DIY - 1 Oz

LOTUSJOY$8.8420 rev

2y ago

EUQEE Fennel Essential Oil 4Fl.Oz Pure Fennel Oil with Glass Dropper for Skin Aromatherapy Diffuser Soap Making Candle Making - 118ml

EUQEE$9.586,095 rev

2y ago

Organic Fennel Essential Oil for Digestion Sweet Fennel Seed Oil for Congestion Relief & Uplift Mood 100% Pure Undiluted Therapeutic Grade for Aromatherapy Glowing Skin Strengthened Hair 1oz

White Naturals$11.62117 rev

3y ago

SVA Fenugreek Oil 1 Fl Oz - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper

SVA ORGANICS$9.661,089 rev

3y ago

What buyers say about fennel essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Good quality”

Smell21%

“Love the black licorice smell and taste”

Acid Regulator/Stomach Ache Relief14%

“Helps with IBS symptoms”

Flavor7%

“Fennel Essential Oil is Wonderful and Strong”

Taste-Overall7%

“it taste good”

Ingredients-Overall7%

“This Wonderful Oil Has So Many Uses”

What buyers complain about

Side Effects17%

“I felt sick”

Dilute/Watery17%

“Watered down”

Smell17%

“Not long lasting fragrance”

Taste-Overall17%

“Tastes like alcohol”

Size-Overall17%

“Its small”

Allergies8%

“The last time I had done anything like that I had gotten sick from it, in spite of wearing gloves and a mask, so I was dismayed to see what we had gotten ourselves into”

Top return reasons

Smell40%

Size-Overall23%

Oily/Greasy6%

Advertised Vs Actual Product6%

Functionality-Overall5%

Leak-Proof5%

Certifications4%

Value For Money3%

Product Condition3%

Quality-Overall3%

Common questions

Is fennel essential oil profitable to sell on Amazon United States?: The niche generates $12K/yr across 18 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (45/100).
How competitive is the fennel essential oil niche?: 17 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in fennel essential oil?: Top complaints mined from reviews: Side Effects, Dilute/Watery, Smell. The return rate is 0.6%.
When does demand for fennel essential oil peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the fennel essential oil niche?: Listings span $6.97–$23.17; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.